OUR BRAND LAUNCH EXPERTISE:
BRANDING
Including brand strategy and brand launch planning; brand naming; brand positioning and repositioning; brand extension and market categories; brand messaging, including bylines, slogans, brand stories, and boilerplates; brand logo and corporate identity systems, brand collateral; brand book and style manuals; signage, fleet, and environmental design; Graphic User Interface design; and packaging.

INTERNET MARKETING
Including website design and development, self-service websites and landing pages, microsites, web videos, interactive Flash animations, videos, banners advertising, e-marketing, search engine marketing including SEO, link building and search advertising campaigns, social media marketing, and e-mail marketing. All built to deliver a predictable marketing ROI.

PREDICTABLE ROI
Including technical analysis of down-to-the-click data culled from your businesses' website, landing pages, banner ads and other Internet lead generation tools, such as website conversion optimization, search engine optimization, search advertising, social media marketing, print advertising and other marketing initiatives as part of its Ultimate Marketing Mix.

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UBIQUITY: What exactly is this book?
MicroArts is writing a book.
It's called UBIQUITY, a book about game-changing Internet marketing strategies, events, tactics, eureka moments and decisions that have resulted in or are aiming for success.
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Do I Give It All Away?
Strategic thinking that is.
A colleague recently asked me if we give away too much of our brand strategy and Internet marketing intelligence "for free" in our articles.
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CONGRATULATIONS to a few of our clients who are crushing it:
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TrustPlus: Brand Launch
TrustPlus gives Internet users the tools to weed out fraudulent buyers and sellers, assess a potential friend, know which reviewers are reliable, protect themselves and others from online predators, and much more. Using a weighted analysis system, TrustPlus helps build the confidence online sellers need, buyers demand, and surfers rely on to connect with an ever-expanding digital community. When it came time to launch its brand, the company trusted MicroArts for its logo, brand icon, identity system, graphical user interface and website design and development.
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