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MicroArts Creative Agency
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MICROARTS, A BRAND LAUNCH AGENCY

MicroArts® Creative Agency, founded in 1988, is proven in go-to-market strategies specializing in launching and repositioning brands to capture new revenues. Leveraging today's new communication mediums, we are a full-service marketing and public relations agency wired with intellectual curiosity focused on the next big idea to drive new revenues.

We choose our clients as carefully as they choose us, and immerse ourselves in their business, resulting in an exceptional product launch track record. Ultimately our success is determined by our client's success, nothing else.

Watch our video case study on brand creation.
Our brand launch expertise


MicroArts Creative Agency Clients
MicroArts Creative Agency Client: Vertica
MicroArts Creative Agency Client: Greenopolis
MicroArts Creative Agency Client: Sheds USA
MicroArts Creative Agency Client: TimeDriver
MicroArts Creative Agency Client: Next Generation
MicroArts Creative Agency Client: TrustPlus
MicroArts Creative Agency Client: Woodhouse

MicroArts Creative Agency Client: DoubleCheckMD
MicroArts Creative Agency Client: Grisoft
MicroArts Creative Agency Client: OhMiBod
MicroArts Creative Agency Client: Grisoft
MicroArts Creative Agency Client: Klocwork
MicroArts Creative Agency Client: Ellacoya
MicroArts Creative Agency Client: Modiv

MicroArts Creative Agency Client: GreenPages
MicroArts Creative Agency Client: 2NPlus1
MicroArts Creative Agency Client: The Peaks
MicroArts Creative Agency Client: wilife
MicroArts Creative Agency Client: Speranza
MicroArts Creative Agency Client: Abode
MicroArts Creative Agency Client: Aeruis

Vertica
Brand Launch
MicroArts Creative Agency successfully collaborated with Vertica's innovative and dynamic staff to launch a ground-breaking database company and design and develop sales and support websites.
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Greenopolis
Brand Launch
Greenopolis.com is the first "green", interactive, collaborative, educational website to bring together communities, environmental organizations, universities, foundations and corporations to reward individuals for making incremental positive environmental changes. The site leverages MicroArts' Web 2.0 and brand launch leadership to promote and spread its important mission.
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DoubleCheckMD
Brand Launch
DoubleCheckMD.com, is a first-ever, easy-to-use online search technology that delivers accurate and immediate medical search results regarding drug interactions and adverse side effects. Helping patients and medical professionals alike, this breakthrough site pioneered "natural language" search technology to deliver potentially life-saving information with online speed. In launching the brand, MicroArts delivered a compelling identity, an enhanced website with easy-to-follow graphical user interface design and attention-grabbing public relations.
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Klocwork
Brand Reposition
Klocwork is a forward-thinking software company offering an development solutions for corporations as well as the individual developer. Klocwork teamed with MicroArts Creative Agency to promote their brand identity system through tradeshow programming and website design and development.
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Sheds
Brand Reposition
Sheds USA hired MicroArts Creative Agency to re-design and re-launch their consumer website. The challenge of handling multiple distribution channels through one site was met by the MicroArts team with technical sophistication and a seamless user experience.
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TimeDriver
Product Launch
Powered by technology from TimeTrade Systems, TimeDriver is a revolutionary appointment invitation system that compels people to schedule time with you—steering more and hassle-free appointments your way, as well as driving costs down and revenue higher. MicroArts was part of this exciting product launch, designing and developing new corporate and product logos, brand strategy, brand identity system, websites, videos, and to-market strategy and collateral.
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Ellacoya
Brand Reposition
Ellacoya Networks is a leading provider of carrier-grade service control solutions that give broadband service providers full service control functionality for their networks. The company turned to MicroArts for a complete brand repositioning that included a new logo design, brand identity system, tradeshow booth and video, advertising and collateral materials, and sophisticated web design including web banners and billboards.
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Next Generation
Brand Reposition
Next Generation prides itself if offering innovation through vending and food services. While restructuring the company, they came to MicroArts Creative Agency to re-position the company with a new brand identity system, and creative direction. The results are a new and polished brand presence that sets this company apart from the competition within the industry.
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Modiv
Brand Launch
As a leader in retail interactive media delivery solutions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Its multi-touch platform delivers consumer-driven media through in-store self-service solutions and on-the-go shoppers' mobile phones—saving consumers time and money. MicroArts helped launch the brand with insightful brand naming and positioning, logo and corporate identity system design, and new tradeshow presence.
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TrustPlus
Brand Launch
TrustPlus gives Internet users the tools to weed out fraudulent buyers and sellers, assess a potential friend, know which reviewers are reliable, protect themselves and others from online predators, and much more. Using a weighted analysis system, TrustPlus helps build the confidence online sellers need, buyers demand, and surfers rely on to connect with an ever-expanding digital community. When it came time to launch its brand, the company trusted MicroArts for its logo, brand icon, identity system, graphical user interface and website design and development.
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Woodhouse
Brand Reposition
Woodhouse The Timber Frame Company, an industry-leader in the timber frame market, contracted MicroArts Creative Agency to design and develop a new online initiative. Additionally MicroArts provides sophisticated search engine optimization and marketing, and digital influence planning.
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Grisoft
Brand Reposition
AVG is software technology company focused on providing homes and businesses with the most comprehensive and proactive protection against computer security threats. The AVG family of security software products is distributed globally through resellers and through the Web and supports all major operating systems and platforms. That means users who purchased the company's anti-virus and Internet security software were exposed to MicroArts' shelf-popping packaging redesign and brand repositioning.
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OhMiBod
Brand Launch
Suki Innovations is a local company with a highly unusual product. To say that this project was a departure from the norm for MicroArts Creative Agency would be a huge understatement. Not only did our creative agency create an entirely new brand identity system, but we developed fun and unusual marketing strategies as part of our brand launch planning.
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Cockadoodle Doo
Brand Launch
Pure Barnyard, Inc., manufactures and markets a line of premium, organic lawn and garden products under the Cockadoodle DOO™ brand. When the opportunity arose to test market Cockadoodle DOO in 60 Lowe's stores, Pure Barnyard turned to MicroArts Creative Agency for help in orchestrating successful brand launch planning.
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GreenPages
Brand Reposition
GreenPages offers complete, customized IT solutions to businesses nationwide. The firm has revolutionized the way companies assess, develop, deploy, purchase, support, and manage their business—critical technology initiatives—proving that GreenPages is "A Better Way to Provide IT". MicroArts spearheaded brand repositioning efforts for GreenPages, creating and developing a new brand identity system and sales collateral system for an extensive product offering, designing new tradeshow materials, and invigorating the company's brand personality with engaging website billboards.
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[2N + 1]
Brand Launch
[2N + 1] Data Centers Boston is an economical and conveniently located data center that is wired with everything firms need ... and nothing else. These data centers ensure complete continuity for every critical aspect and scenario—but with cost-saving advantages. MicroArts launched the [2N+1] brand with a targeted logo design, corporate identity system, marketing collateral, and engaging website deign that highlights outstanding value propositions through persuasive homepage billboards.
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The Peaks
Brand Launch
MicroArts Creative Agency partnered with Maine Mountain Properties, LLC to launch a new land development project and create ongoing sales initiatives utilizing neo-traditional public relations.
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wilife
Brand Reposition
MicroArts Creative Agency partnered with WiLife to reposition their entire product line. MicroArts delivered a truly innovative and outstanding consumer packaging design.
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Speranza
Brand Reposition
Speranza Systems builds enterprise-class frameworks to simplify and track complex financial relationships—solutions that help Identify and prioritize performance among a firm's banks, mitigate fraud and operational risk, optimize the processes to manage accounts, oversee status of every signer on every account in every office, delegate financial authorities, bolster audit and regulatory compliance ... and do it all on the Web, in real time. To reposition the brand, MicroArts developed a new brand identity system design, including logo design; designed and developed marketing collateral, including datasheets and pocket folders; designed and developments a content-rich website, including the graphical user design and development; and designed the brand's new tradeshow booth.
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Abode
Brand Reposition
After 23 successful years operating as a franchise under the national brand, the owners of the local Pier 1 store in Portsmouth had decided to break away and establish their own identity in the market. Becoming independent would necessitate retail brand design and development to complete a successful brand identity system.
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Aerius
Brand Launch
MicroArts Creative Agency created a brand name for Aerius as well as a complete brand identity system.
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Branding Insights
Consumer Packaging -- An innovative go-to-market strategy for your brand
What do your customers do with your retail package, the container itself, after they've consumed your brand? Recycle it hopefully, assuming it is recyclable. But wonder if your package container had a post consumer use ...
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Brand Design & Development >
Seeding the idea inside your target customer's mind that makes the offer unique and valued [ideally valued most].  This includes crafting and packaging of key outward communiqué that deliver the brand in the most clear, concise and memorable manner possible.
     Complex Website Design & Development >
We're dialed into today's thought leadership and leverage today's web strategies, design, and technologies into our client's website. Our underlying goal for every site we build is for it to be our client's number 1 selling tool, new lead generation strategy and provide an impressive brand experience for the users.
    Web Commercials, Demos, Video Case Studies >
We create and combine video and animations together to create powerful information delivery systems custom made for our clients.
Neo-Traditional Public Relations >
We dovetail old school public relations strategy, discipline and outreach with new Internet and Social Media focused strategies and programs.
     Consumer Packaging Design >
Creating your silent sales person that out sells on the shelf right next to your competition is as exciting as it gets. We've designed consumer packaging successfully hundreds of times for products that sell in Walmart, Best Buy, Lowes, Home Depot, grocery stores - you name it. From name brand organics to consumer electronics, software, hardware, tools, food, games and educational products, we know how to design consumer packaging that will move products off the shelf.
    Graphic User Interface Design >
GUI design is a unique talent of our design team. Our designers become a part of your development team to deliver success. We have successfully done this many times over the years.
Advertising, Direct Mail & Tradeshow Programming >
We work closely with our clients to determine media placement strategies which support the media buy plan and in parallel create advertising that manifests the brand strategy and supporting brand position in a clear, concise and engaging manner.
     Unordinary & Extraordinary Projects >
Our creative passions can be vast. From the next generation Graphical User Interface for a web 2.0 business, to massively integrated B2B websites to Salesforce.com to filming and producing full length documentary movies, we love pioneering in new communications that set the bar high for competition.
     Social Media Influence Marketing >
We understand what it takes to seed brands online and grow them using the power of digital influence. Combining our brand launch expertise with an in-depth understanding of online social mediums we are able to engage online audiences and create high levels of awareness. By creating interactive tools for online use we capture the attention of valued constituents while compelling them to share their experiences with others. The end result: a brand that never sleeps.
Currently we are completing the brand design, GUI design and launch communications for new web 2.0 business initiatives including:
Current brand designs