MICROARTS, A BRAND LAUNCH AGENCY
MicroArts ® Creative Agency, founded in 1988, is proven in go-to-market strategies specializing in launching and repositioning brands to capture new revenues. Leveraging today's new communication mediums, we are a full-service marketing and public relations agency wired with intellectual curiosity focused on the next big idea to drive new revenues.
We choose our clients as carefully as they choose us, and immerse ourselves in their business, resulting in an exceptional product launch track record. Ultimately our success is determined by our client's success, nothing else.
Watch our video case study on brand creation.
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MicroArts Creative Agency Clients
VerticaBrand LaunchMicroArts Creative Agency successfully collaborated with Vertica's innovative and dynamic staff to launch a ground-breaking database company and design and develop sales and support websites. 
GreenopolisBrand LaunchGreenopolis.com is the first "green", interactive, collaborative, educational website to bring together communities, environmental organizations, universities, foundations and corporations to reward individuals for making incremental positive environmental changes. The site leverages MicroArts' Web 2.0 and brand launch leadership to promote and spread its important mission. 
DoubleCheckMDBrand LaunchDoubleCheckMD.com, is a first-ever, easy-to-use online search technology that delivers accurate and immediate medical search results regarding drug interactions and adverse side effects. Helping patients and medical professionals alike, this breakthrough site pioneered "natural language" search technology to deliver potentially life-saving information with online speed. In launching the brand, MicroArts delivered a compelling identity, an enhanced website with easy-to-follow graphical user interface design and attention-grabbing public relations. 
KlocworkBrand RepositionKlocwork is a forward-thinking software company offering an development solutions for corporations as well as the individual developer. Klocwork teamed with MicroArts Creative Agency to promote their brand identity system through tradeshow programming and website design and development. 
ShedsBrand RepositionSheds USA hired MicroArts Creative Agency to re-design and re-launch their consumer website. The challenge of handling multiple distribution channels through one site was met by the MicroArts team with technical sophistication and a seamless user experience. 
TimeDriverProduct LaunchPowered by technology from TimeTrade Systems, TimeDriver is a revolutionary appointment invitation system that compels people to schedule time with you—steering more and hassle-free appointments your way, as well as driving costs down and revenue higher. MicroArts was part of this exciting product launch, designing and developing new corporate and product logos, brand strategy, brand identity system, websites, videos, and to-market strategy and collateral.

EllacoyaBrand RepositionEllacoya Networks is a leading provider of carrier-grade service control solutions that give broadband service providers full service control functionality for their networks. The company turned to MicroArts for a complete brand repositioning that included a new logo design, brand identity system, tradeshow booth and video, advertising and collateral materials, and sophisticated web design including web banners and billboards. 
Next GenerationBrand RepositionNext Generation prides itself if offering innovation through vending and food services. While restructuring the company, they came to MicroArts Creative Agency to re-position the company with a new brand identity system, and creative direction. The results are a new and polished brand presence that sets this company apart from the competition within the industry.

ModivBrand LaunchAs a leader in retail interactive media delivery solutions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Its multi-touch platform delivers consumer-driven media through in-store self-service solutions and on-the-go shoppers' mobile phones—saving consumers time and money. MicroArts helped launch the brand with insightful brand naming and positioning, logo and corporate identity system design, and new tradeshow presence.

TrustPlusBrand LaunchTrustPlus gives Internet users the tools to weed out fraudulent buyers and sellers, assess a potential friend, know which reviewers are reliable, protect themselves and others from online predators, and much more. Using a weighted analysis system, TrustPlus helps build the confidence online sellers need, buyers demand, and surfers rely on to connect with an ever-expanding digital community. When it came time to launch its brand, the company trusted MicroArts for its logo, brand icon, identity system, graphical user interface and website design and development.

WoodhouseBrand RepositionWoodhouse The Timber Frame Company, an industry-leader in the timber frame market, contracted MicroArts Creative Agency to design and develop a new online initiative. Additionally MicroArts provides sophisticated search engine optimization and marketing, and digital influence planning.

GrisoftBrand RepositionAVG is software technology company focused on providing homes and businesses with the most comprehensive and proactive protection against computer security threats. The AVG family of security software products is distributed globally through resellers and through the Web and supports all major operating systems and platforms. That means users who purchased the company's anti-virus and Internet security software were exposed to MicroArts' shelf-popping packaging redesign and brand repositioning.

OhMiBodBrand LaunchSuki Innovations is a local company with a highly unusual product. To say that this project was a departure from the norm for MicroArts Creative Agency would be a huge understatement. Not only did our creative agency create an entirely new brand identity system, but we developed fun and unusual marketing strategies as part of our brand launch planning. 
Cockadoodle DooBrand LaunchPure Barnyard, Inc., manufactures and markets a line of premium, organic lawn and garden products under the Cockadoodle DOO brand. When the opportunity arose to test market Cockadoodle DOO in 60 Lowe's stores, Pure Barnyard turned to MicroArts Creative Agency for help in orchestrating successful brand launch planning.

GreenPagesBrand Reposition
GreenPages offers complete, customized IT solutions to businesses nationwide.
The firm has revolutionized the way companies assess, develop, deploy, purchase, support, and manage their businesscritical technology initiativesproving that GreenPages is "A Better Way to Provide IT". MicroArts spearheaded brand repositioning efforts for GreenPages, creating and developing a new brand identity system and sales collateral system for an extensive product offering, designing new tradeshow materials, and invigorating the company's brand personality with engaging website billboards.

[2N + 1]Brand Launch
[2N + 1] Data Centers Boston is an economical and conveniently located data center that is wired with everything firms need ... and nothing else. These data centers ensure complete continuity for every critical aspect and scenariobut with cost-saving advantages. MicroArts launched the [2N+1] brand with a targeted logo design, corporate identity system, marketing collateral, and engaging website deign that highlights outstanding value propositions through persuasive homepage billboards.

The PeaksBrand Launch
MicroArts Creative Agency partnered with Maine Mountain Properties, LLC to launch a new land development project and create ongoing sales initiatives utilizing neo-traditional public relations.

wilifeBrand Reposition
MicroArts Creative Agency partnered with WiLife to reposition their entire product line. MicroArts delivered a truly innovative and outstanding consumer packaging design.

SperanzaBrand Reposition
Speranza Systems builds enterprise-class frameworks to simplify and track complex financial relationshipssolutions that help Identify and prioritize performance among a firm's banks, mitigate fraud and operational risk, optimize the processes to manage accounts, oversee status of every signer on every account in every office, delegate financial authorities, bolster audit and regulatory compliance ... and do it all on the Web, in real time. To reposition the brand, MicroArts developed a new brand identity system design, including logo design; designed and developed marketing collateral, including datasheets and pocket folders; designed and developments a content-rich website, including the graphical user design and development; and designed the brand's new tradeshow booth. 
AbodeBrand Reposition
After 23 successful years operating as a franchise under the national brand, the owners of the local Pier 1 store in Portsmouth had decided to break away and establish their own identity in the market. Becoming independent would necessitate retail brand design and development to complete a successful brand identity system.

AeriusBrand Launch
MicroArts Creative Agency created a brand name for Aerius as well as a complete brand identity system.


Branding Insights
Consumer Packaging -- An innovative go-to-market strategy for your brandWhat do your customers do with your retail package, the container itself, after they've consumed your brand? Recycle it hopefully, assuming it is recyclable. But wonder if your package container had a post consumer use ...
 
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