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Discover, create or develop the difference that delivers the superior offer that the target customer will value most. Confirm that this differentiation strategy is sustainable by the brand over a profitable period of time. Then dream up the obviously unique idea to launch this brand’s superior value proposition into the market in an engaging, enticing and memorable way.
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Once the brand strategy is set, we devise a detailed brand launch plan to establish specific timelines, communication channels and mediums, budgets and actionable logistics.
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Craft the one title that, when uttered verbally, differentiates and positions the offer of superior value.
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Seeding the idea inside your target customer's mind that makes the offer unique and valued [ideally valued most].
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To determine where a brand "starts and stops" is often easier to identify than it is to practice. We determine how to expand our client’s brand equity into a new product or service that is related to an existing brand, but that offers a different benefit and/or is attractive to a new market segment and demographic.
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The crafting and packaging of key outward communiqué statements that deliver the brand's position in the most clear, concise and memorable manner possible.
Our client's brand messaging assets often include:
Brand Byline
The line that captures the business you’re in, your difference, and why your market should care about your value. It provides the foundation of your communications by which all marketing programs aim to make this believable, tangible, and valued. The byline will travel with the logo consistently across all marketing communications.
Brand Slogan
This slogan will dovetail with the big idea and capture the essence of its message. The slogan typically tugs on the emotions of your market and presents itself in a punchy and memorable manner.
Brand Story
Your Brand Story is a short readable document of 2-3 paragraphs that describes the history; how your company arrived at its current position and the vision for your excellence. As such, it validates and makes believable (to your customer) your ability to deliver on the claims you make in your byline, slogans, brand promise, etc. This story will find its way into proposals, backgrounders, the About section of your website, press releases, company brochures, etc.
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A major overhaul of a brand, starting with its positioning through creative rejuvenation of the brand identity and proceeding to a communications launch into the refined target market.
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The definition of a brand is an idea inside a consumer's mind about your company, product or service, whereby this idea is formed over time as a result of two events:
1. Your consumer's experience with your company, product or service. Call them customer touch points.
2. Your brand's communications that target them.
The combination of these two interactions will form the idea inside your customer's mind about your brand. Therefore this idea becomes the meaning of your brand.
Environmental brand design is the consistent execution of your brand's intended market position across all customer touch points, including truck fleets, building signage, entry way greeting, packaging, graphical user interface, even the way your telephone is answered. Be comprehensive as well as consistent and the meaning behind your brand inside your customer's head will be the one they value most.
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The clear, concise and bulletproof statement about the brand and often parent company. A quick read of 3-5 sentences providing a no-fluff, rock solid factual snapshot for investigating press contacts.
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Narrow the brand’s value proposition to launch a new market category and thus be the 1st brand in this category, and then name the category with your brand's descriptor.
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We craft provocative combinations of type and visuals that work together to pique the interest of your target customer. For use online, in ads, tradeshow booths, promotions, presentations and collateral systems.
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Create and design the symbol in an abstract sign to embody the brand and introduce the brand name. The logo itself is an obviously unique graphic mark fused with the brand name to symbolically begin to position the offer.
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The outward creation and manifestation of the essence of a corporate brand, product brand, service brand or branded environment onto its most commonly seen & heard communications [also often called Core Brand Assets.]
Deliverables within a brand's identity system may include:
• Corporate identity design [Letterhead,
business card, etc.]
• Sell Sheets
• Typography templates for letters, emails and
other common communication documents
• Verbal identity templates for use in elevator
statements, voice mail, telephone on-hold, etc.
• PowerPoint templates and presentation
design & development
• Business graphics
• Product packaging design
• Videos for office reception area, etc.
• Proposal template design
• HTML email templates design
• External signage design
• Splash screens design
• Environment design to manifest brand identity
& experience throughout offices/retail store
• Fleet vehicles design
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We concept, write and design all sales presentation materials, brochures, sell sheet kits, pocket-folder kits, product kits, press kits, and high-end coffee table brochures. Digital sales tools and digital sales collateral systems are becoming common place for our client’s communication arsenal as well.
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Our staff writers research, write and publish the content required to properly support our brand strategy and brand position. This role is often overlooked and brands are starving for written content.
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Defines, teaches and helps maintain the proper usage of the brand logo, typestyle and other visual elements for all communications over time by many different people within an organization.
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GUI design is a unique talent of our design team. Our designers become a part of your development team to deliver success. Supported internally by our own developers and experienced UI team members, we create successful UI designs that deliver not only the best look, but also the best user experience.
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User experience design is all about creating architecture and interaction models to positively impact a user's perception of a Web page. The scope of the field is directed at affecting "all aspects of the user's interaction with a Web page: how it is perceived, learned, and used," our creative agency designers employ this scope to successfully design your user experience.
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Seed conversations around your brand in the land of blogs, known as the blogosphere. The blogosphere is a collective term encompassing all blogs and their interconnections. It is the perception that blogs exist together as a connected community (or as a collection of connected communities) or as a social network.
Blogosphere engagement is the practice of connecting and interacting with bloggers with a value-adding discovery that entices them because it will piques their reader's interest. Our blogger outreach and engagement programs are crafted to seed an on-going conversation around your brand in the blogosphere and therefore drive interested and relevant traffic to your brand's website.
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Craft the art of your brand being discovered and shared over and over again. Leverage our interactive branding techniques that use pre-existing social networks and opportunities to produce increased brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
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Like it or not, it's here and will boom in the next decade from SMS messaging to full video. Integrate your mobile advertising programs to drive new revenues for your brand. Deploy mobile advertising via mobile (wireless) phones or other mobile devices. MicroArts leverages mobile services and applications to engage unique audiences and build brand awareness through unique branded experiences.
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A soon to be classic lead generation, brand launch/education and/or brand awareness building strategy are webcast programs. Invite, host, present and engage your target market with a series of highly focused webcasts for your brand. A webcast may either be distributed live or on demand. Essentially, webcasting is "broadcasting" over the Internet. MicroArts can create a branded webcast that can be shared with multiple users at once.
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Seed and track the world of social media content around your brand, including: blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content that is relevant to your brand.
Social Media Mining is growing as a method used by marketers to determine the volume and sentiment around a brand or topic in social media, leveraging that IQ and seeding conversations around their brand; ultimately driving new leads, brand adoption, brand evangelism and, of course, new revenues.
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iPR(internet public relations) describes the online communication efforts used to reach, engage, and heighten awareness for online brands. Our creative agency has embraced this new phenomenon since its infancy and is now leading the way in iPR brand tactics.
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A digital influence plan sets forth both the strategic and tactical initiatives at the center of an iPR campaign. A digital influence plan implemented by our creative agency clearly depicts where/what types of places valued constituents are spending their time online and the types of online initiatives needed to reach them.
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Getting a loyal base of online readers requires the writing and publishing of blog content that is relevant, up-to-date, and engaging. The publishing of high quality content onto blogs can add-value and create heightened awareness for your brand (this is a new favorite of our brand launch team).
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Where are valued constituents spending the majority of their time online and why? Value-adding online research by our creative agency carefully monitors online mediums and identifies key influencers within them. Assessing the nature of interactions in places like communities, blogs, and social utilities provides the right insight for building on-brand content that engages the online user and creates relationships.
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Understanding the online presence of your competitors is imperative for creating an effective social media and influence strategy. An effective online competitive analysis answers important questions about your primary competitors such as: What type of digital initiatives are they deploying? Where are they deploying these initiatives? What type of content strategy are they using? What digital strategies are working effectively/not working effectively? Our creative agency can help you answer these questions.
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At the highest level campaign tracking relates the initial campaign objectives established at the outset of the iPR campaign with the results produced during the implementation of the campaign. Our creative agency utilizes multiple qualitative and quantitative metrics used to track individual campaign efforts to give a clear indication of the overall success of online campaigns.
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Content designed to capture the attention of online users while compelling them to share their experience with others. This content may include viral videos, podcasts, wikis, blogs, microsites, and other content formats that effectively engage online audiences and promote collaboration. Our creative agency will show you how to engage audiences to collaborate around your brand.
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Drive leads to your website or microsite with a laser focused media buy that targets your specific demographics. A laser focused media investment serving a banner advertising campaign integrated with a "marketing sherpa designed" landing page or microsite is proven to deliver impressive results in new lead generation and new revenues for our client's brands. We aggressively leverage A / B testing of the media placement, the advertising creative and the landing pages to maximize the conversion ROI. This testing strategy allows us to predict the new traffic estimates, lead generation and revenues of a web banner advertising program.
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The websites we build will be your sales team's #1 selling tool and are typically the primary lead generation application and source for your brand.
We develop robust self-service websites enabling/enticing the prospect to further self qualify online, earlier and further into the sales process surrounding your B2B or B2C brand. Our sites are designed to take any prospect and move them towards the next stage in your sales process by leveraging a combination of call-to-action strategies and communication assets. We closely monitor and tweak the performance of your website to maximize new lead generation and/or revenue conversions. A few of the key steps in both our B2B and B2C self-service websites are "next steps" for a prospect at key milestones in the sales process. These steps entice the process of learn, validate, try, propose, buy and ultimately evangelize.
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MicroArts billboards combine eye-catching visual design elements with integrated messaging to capture attention and deliver valuable brand information to site visitors. Our Creative Agency believes billboards are an innovative and interactive way to deliver information and heighten awareness for online brands.
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A "call to action" in advertising and marketing refers to active copy that compels a user to take action. Typically, the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. At MicroArts our brand designers integrate CTA's with engaging Web content in order to increase engagement levels and deliver clear, value-adding communication around your brand.
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Classical hypertext navigation occurs among "static" documents, and, for Web users, this experience is reproduced using static web pages. However, Web navigation can also provide an interactive experience that is termed "dynamic." Content (text, images, form fields, etc.) on a Web page can change, in response to different contexts or conditions.
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Our creative agency deploys content management systems primarily for interactive use by a potentially large number of contributors. The content managed includes computer files, image media, audio files, electronic documents and Web content. The idea behind a CMS is to make these files available inter-office, as well as over the Web.
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SEO optimizes the content of your site around validated high-volume key search concepts. Our creative agency's approach to search engines is that of organic search engine result optimization. We don't attempt to spam or cheat search engines, but instead create high quality content with a keyword focus, spider-accessible navigation and context sensitive keyword based hyperlinks (both insite and inbound).
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Our creative agency will craft and test ad word programs that drive the right traffic to your Web site and implement performance metrics that give us the results needed to optimize individual Pay Per Click campaigns. Search Engine Advertising programs are great for testing the effectiveness of brand messages to a highly defined demographic. We closely integrate Search Engine Advertising programs with dedicated landing pages / micro-sites [small highly relevant Web sites to the Adword campaign concept] creating highly focused digital marketing campaigns around your brand.
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Printer-friendly is a term used on the Internet to describe a version of a Web page formatted for printing. Normally, Web pages include information and navigation content that is only useful while browsing the Web site. Printer-friendly pages are designed to fit on an 8.5"x11" and include only the content of the page, along with source information. Printer-friendly pages are usually accessed through a link on the standard page.
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Common applications of Analytics include the study of business data using statistical analysis in order to discover and understand historical patterns with an eye for predicting and improving business performance in your brand's future. Google Analytics (GA) generates detailed statistics about the visitors to a Web site. Its main highlight is that a Webmaster can optimize his/her AdWords advertisement and marketing campaigns through the use of GA's analysis of where the visitors came from, how long they stayed on the Web site and their geographical position.
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A way of tracking certain conversions, or goals. Conversions might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, our creative agency can determine which ads are performing for your brand, and which are not, as well as find unexpected sources of quality visitors.
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Effective e-commerce optimizes the buying and selling of products or services over electronic systems. Analyzing on-site buying behavior and processes helps our creative agency design and develop seamless interaction utilities. Our brand designers believe quality e-commerce interactions facilitate the exchange of information by providing the right level of usability and functionality.
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Blogs are digital online journals, where a central subject theme is presented and subsequent commentary is posted by readers in chronological or reverse chronological format. Blogs can be set up into several different structural formats containing movies, photographs, mp3s, and podcasts. Blogs are one of our creative agency's favorite new tools for promoting new brands and linking Web brand content.
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A digital press kit (or "EPK") is a press kit equivalent in electronic form. Digital press kits are more commonly referred to as online or electronic media kits. Press kits help promote businesses via mass media, and assist journalists in writing articles on the subject being promoted. An EPK can be distributed through one of the following media:
• CD
• DVD
• The Internet
Corporation EPK elements:
Contents of an online media kit, being served from their company website, might include:
• A backgrounder on the company's history
• A fact sheet covering major points / products / services, and brand information
• Biographical information on key executives
• Media contact information (usually a contact in public relations or an executive)
• A recent press release
• Past media coverage (press clippings, product reviews, etc.)
• High resolution photos or images of key executives, the company logo, products, etc.
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Screen resolution refers to the number of pixels a screen can display within a given area. Screen resolution is usually expressed in pixels per linear inch of screen. Most personal computer displays have resolutions that vary from 72 to 96 pixels per inch (ppi). The resolution of the display screen is dependent on how the monitor and display card are configured. Below are some examples of how resolution can affect Web page viewing:
• 1024x768 width = 955 pixels wide by 600 pixels tall
14% of web browsers will get a horizontal scroll bar at this resolution
• 800x600 width = 760 pixels wide by 400 pixels tall
less then 1% of web browsers will get a horizontal scroll bar at this resolution
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Kiosks are typically placed in high foot traffic settings such as hotel lobbies or airports. There are many types of kiosks, all of which present advertising opportunities. Our creative agency can concept attractive kiosk design that will generate high levels of traffic to your kiosk thus driving interest for your brand.
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At our creative agency we work closely with our clients to determine media placement strategies supporting the media buy plan and in parallel create advertising that manifests the brand strategy and supporting brand position in a clear, concise and engaging manner.
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Our creative agency is aware that different marketing tactics appeal to different audiences. In the busy world of digital communications and e-mail, a sense of tangibility has been lost in the shuffle. There are still target segments who are engaged successfully through direct mailings. A sense of security and trust can be established through the tactile nature a letter in the mail can bring. Let us help position your brand in your customer's mailbox.
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When our clients are building a prospect database [gold database] of very highly qualified opportunities, we'll often employ clutterbuster programs. These are three-dimensional direct mail programs that our creative agency uses to break through the noise and mail room gatekeepers to leave a high impact initial impression. These programs are closely integrated with inside sales teams and other components of the marketing mix surrounding your brand.
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Case study videos are used to tell a story about a particular project, partnership, or process that exemplifies an organization's value. Our creative agency concepts Case Study Videos that deliver tangible results about brands, products, and services and the people who support them.
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An organization's true value exists in the success of its clients. Client Testimonials capture the end result of successful relationships and deliver personable stories with compelling value.
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Product demos enhance the user experience, drive sales and promote product adoption. Product demos can be used to take customers on a tour and highlight the functionality and unique features of your product. Product demos combine the power of personable voice narration with an interactive presentation of your product.
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Bring an extra salesperson to your tradeshow with the click of a play button. Tradeshow video increases visibility, creates stopping power and effectively engages visitors with the right level of visual support to promote your brand.
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Successful personification of a brand is created by the capture and sharing of video about the role of key organization members. At our creative agency we use the right mix of technology and creativity to visually capture valuable tangible and intangible assets that can't be shared in traditional text or image formats. On our client Web sites we are finding that Web video pages have a 3X longer viewership than pages without them.
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Capture, compel and build brand awareness: Viral video is the secret to engaging online audiences with content around your brand. Put simply: viral video goes the distance. Effective viral video campaigns are fundamental for building digital-word-of-mouth and creating brand awareness online.
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These campaigns help to bring awareness to a given issue, whether it be human rights, or fighting a disease. An awareness campaign will have a clear message promoting a solution and spreading positive informative messages, thus educating its audience.
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Product Public Relations is a management function which classifies public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance of a given brand's product
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A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases.
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A brochure is a leaflet advertisement. Brochures may advertise locations, events, places, brands, products, services, etc. They are usually succinct in language with eye-catching design. Direct mail and trade shows are common ways to distribute brochures to introduce a brand's product or service.
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Great collateral design materials will grab your customer's attention while quickly explaining your company benefits. Our creative agency will develop a high-impact collateral system that is tightly integrated with your brand's corporate identity and sales process. This system will help your sales team communicate your company's expertise with greater clarity and focus, empower them to close new leads with greater confidence and provide excellent sales support.
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The textual, visual or aural content that is encountered as part of the user experience on Web sites. It may include, among other things: text, images, sounds, videos and animations.
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Strategic, agreed-upon words or statements that a client wants to convey to third parties, such as the media or shareholders.
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Our Brand Design Agency understands that Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. With these intricacies realized our creative agency can help to successfully manage events in a way that highlights your brand's key attributes.
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MicroArts Creative Agency prepares strategic scripts to convey key messages by a client to target audiences centered on promoting your brand.
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Effectively prepared and written speeches can be seamlessly delivered to capture attention and add value through key message points. Our Creative Agency speechwriter is able to work directly with senior executives to determine what points, themes, positions, or messages the executive would like to cover to strategically represent their brand.
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MicroArts Creative Agency will develop a high-impact sales messaging and materials system that is tightly integrated with your company's corporate identity and sales process. This system will help your sales team communicate your company's expertise with greater clarity and focus, empower them to close new leads with greater confidence and provide excellent sales support. Our creative agency strategically creates messaging that serves to support your brand across all mediums.
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Broadcast version of a press release; usually includes packaged news story between one minute and 90 seconds that is ready for on-the-air use and b-roll to allow producers to edit and create their own stories.
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Audio news releases (ANRs) are pre-packaged "news" stories provided to radio stations. ANRs may be simply the audio component of a video news release or satellite media tour, or can be tailor made.
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Our Creative Agency employs a multidisciplinary approach that uses a number of marketing communications techniques in order to deliver a consistent set of messages representing certain industries and brand campaigns.
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In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages. Our creative agency can assist in selecting a spokesperson that will successfully represent your brand.
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Public Affairs & Issues management is the process of prioritizing and proactively addressing public policy and reputation issues that can affect an organization's success. Many large companies, in particular, use issues management techniques to keep all of their external relations activities focused on high-priority challenges and opportunities. This is a critical issue with regards to protecting a respectable brand identity and brand reputation.
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For years, a tradeshow is where a new product launch was announced for the first time. Today it remains a key piece of the product launch communication plan, but budgets are smaller. Our Creative Agency will work closely with your company to stretch every tradeshow budget into an impressive tradeshow presence complete with an integrated engagement strategy as well booth traffic driving promotions.
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A Trade Association is an organization founded and funded by corporations that operate on behalf of a specific industry. Its purpose is generally to promote the industry through PR activities such as advertising, education, political donations, lobbying and publishing. Sometimes a Trade Association participates in public relations activities, but its main focus is in non-PR work such as collaboration between companies. Trade Associations support many industries, most likely one your brand thrives in; keep that in mind before declining membership.
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Having a successful product demonstration is extremely important to your brand, especially with large audiences (Trade Shows). Proper preparation and script writing helps to ensure no important information is left out during a product demo while at the same time attractively positioning your product.
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Creating your silent sales person that out sells on the shelf right next to your competition is as exciting as it gets. We've designed consumer packaging successfully hundreds of times for products that sell in Walmart, Best Buy, Lowes, Home Depot, grocery stores - you name it. From name brand organics to consumer electronics, software, hardware, tools, food, games and educational products, we know how to design consumer packaging that will move your brand's products off the shelf.
Why-To-Buy Statement
Must clearly and quickly communicate what the product does, how it will benefit the user, and also its key differentiation from competitive offerings (and should be as brief as possible!) The WTB ideally should be set in large bold type so it can be read easily from a distance and positioned near the top of the package.
Secondary Why-To-Buy Statement
A secondary header statement on the back of the box affords you the ability to go into more detail regarding your brand's product. The prospect has picked up the package and is engaged. The messaging need not be as brief as the cover why-to-buy.
Brand Promise
Punctuate the package front with a promise of value statement. Choose wording where you empathize with the prospects and promise that your brand's product will solve a specific problem or "pain-point" that they have.
Structural Package Design
The packaging holding your brand's product is quite possibly as vital as the contents. This is your customer's initial experience with your product; the structural design of the package is responsible for this crucial introduction. The design of your package should engage your customer immediately. We'll show you how to optimize this experience so the consumer walks away with your product in hand.
Graphical Package Design
The graphical design dovetails with structural design to catch the customer's eye focusing their attention to your brand's product. Package design has been an important and constantly evolving phenomenon for dozens of years. Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display.
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POP and POS systems are an integrated part of many of our in-store programs that facilitate aggressive retail product-sell through of our client's brands. Given most customers make their buying decisions on impulse while standing just several feet from the shelf, POP and POS are a key component that should be implemented as part of a successful overall strategy. Recent research has shown between 65-70 percent of all purchasing decisions are made in the store, Point of Purchase Design allows you to capitalize on the consumer's impulsivity. Have you made a last-minute decision lately? We'll show you how use retail package design to capture Point-of-Purchase decisions.
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Shelf talkers hang off the shelf highlighting your brand's product, setting it apart from other products. This is a way to make your product stand out from the shelf with an eye catching promotion that calls out to your customer to choose your product amongst a sea of your competition.
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Our knowledge is widespread in this area. Whether it's filming a full documentary in one of China's most impoverished provinces or producing a reality-based training video, our creative agency is equipped to handle any project our clients can conceivably throw in our laps (admittedly, we also share in the responsibility for conceiving these wildly creative ideas and throwing them in our clients' laps).
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MicroArts SEO strategies focus on the number and quality of visitors to your website. We leverage white hat search engine placement strategies and create a library of relevant content to fulfill a focused number of search keywords. We then create architecture for this content library that technically appeals to the search engines.
Our content creation not only drives search traffic to your website by improving the number and position of its organic search results but also it aggressively supports the brand strategy and brand position.
Search engine optimization is a very effective website traffic building tactic, yet takes time making it's dual propose of aggressively supporting the brand position imperative. Dovetailing SEO with SEM strategies including Pay-per-Click (PPC) marketing to drive website traffic offsets the wait for the long term results of SEO.
Search engine optimization is very effective when incorporated into the initial development and design of a site.
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We craft and test ad word programs that drive the right traffic to your website by implementing performance metrics giving us visibility required to optimize your Pay-Per-Click campaigns to your website.
Separately, Search Engine Advertising programs are great for testing the effectiveness of brand messages to a highly defined demographic. We closely integrate Search Engine Advertising programs with dedicated landing pages / micro-sites [small highly relevant websites to the Adword campaign concept] creating highly focused digital marketing campaigns.
We find that sales teams love micro-sites as a selling tool to leverage in highly defined vertical applications for your product or service.
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Brand awareness strategies meet web traffic building strategy are both fulfilled with this brand launch tactic. We've all had a friend forward a viral video into your email in box. We'll concept the viral video, write the script, produce it, optimize for the web and the seed it on the web in a variety of distribution strategies.
[examples only available by request]
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We tend to leverage email campaigns to test marketing messages and promotions to new customers or upselling and cross selling existing customers. We utilize email distribution and response management software that integrates with Salesforce.com.
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Seeding your brand into the massive world of blogs is a dicey and yet profitable road to navigate. Our PR team's strategy, tactical execution and blog tracking technologies will help your brand weave around the digital world of public relations.
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We concept, write and design all sales presentation materials, brochures, sell sheet kits, pocket folder kits, product kits, press kits and high-end coffee table brochures. [Sometimes called, Brand Collateral System]
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Brand and brand launches alike must be supported with case studies to make a brands position viable, tangible and most importantly believable. We write and package comprehensive case studies for our clients and they manifest in snap shot case studies, full blown case studies, video based case studies, etc.
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We conceive, write, edit and package video for use at tradeshows, online, DVD and conference rooms from 30 second spots to 1.5 hour presentations.
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Creating your silent sales person that out sells on the shelf right next to your competition is as exciting as it gets. We've designed consumer packaging successfully hundreds of times for products that sell in Walmart, Best Buy, Lowes, Home Depot, grocery stores - you name it. From name brand organics to consumer electronics, software, hardware, tools, food, games and educational products, we know how to design consumer packaging that will move products off the shelf.
Why-To-Buy Statement -
Must clearly and quickly communicate what the product does, how it will benefit the user, and also its key
differentiation from competitive offerings (and should be as brief as possible!) The WTB ideally should be set in large
bold type so it can be easily read from a distance and positioned near the top of the package.
Secondary Why-To-Buy Statement
A secondary header statement on the back of the box affords you the ability to go into more
detail. The prospect has picked up the package and is engaged. The messaging need not be as
brief as the cover why-to-buy.
Brand Promise
Punctuate the package front with a promise of value statement. Choose wording where you empathize with
the prospect and promise that your product will solve a specific problem or "pain-point" that they have.
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POP and POS systems are an integrated part of many of our in store programs that facilitate aggressive retail product sell through.
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GUI design is a unique talent of our design team. Our designers become a part of your development team to deliver success. Somehow we have successfully done this many, many times over the years.
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BRAND DESIGN & DEVELOPMENT
BRAND DESIGN & DEVELOPMENT
AND INFLUENCE MARKETING