By Benjamin Ruofff
Copywriting and Social Media Marketing Intern
The other night 28 year old Amarndo Galarraga threw the 21st perfect game in the history of Major League Baseball. Well, almost. In what appeared to be the final out of the game and the conclusion of one of the rarest phenomena in sports, umpire Jim Joyce declared the runner, Jason Donald, safe.
By Walter Elly
Senior Director of Internet Marketing
This month we had an interesting date on the calendar – 4/16. With 16 being the square of 4, a certain “bright-eyed” marketer realized that 4/16 could be Foursquare Day. His idea was to make 4/16 a day to celebrate and promote Foursquare- the mobile location sharing application that’s sweeping the globe. Foursquare is a mobile application that lets you know where your friends are and let your friends know where you are too. Users earn points and “badges” for using the service, making it into a game. Businesses benefit from being promoted through Foursquare location sharing and from the data Foursquare provides on service usage. The story of Foursquare’s involvement in Foursquare Day illustrates 3 important takeaways for businesses.
Dear Friends,
Please share with people who might find this interesting.
We are recruiting rock stars for immediate hire:
Senior Account Director; Internet Marketing
Junior Account Director; Internet Marketing
Senior Coordinator; Social Media Marketing
By Monica Wright
Practice Director of Search Marketing
I recently downloaded an eBook called 21 Secret Truths of High Resolution PPC by ClickEquations. And there was one component that really resonated with me as an Internet marketer: quality scores.
While digging deep into PPC campaigns, search marketing professionals understand that it’s imperative to look at quality scores. A quality score is how Google rewards relevant and well-performing keywords in an ad group, specifically using factors such as click-through rate, landing page relevancy and other criteria. Keywords that have a quality score above 7 receive more impressions, higher positions and CPC discounts. Yes, discounts! Up to 30%!
By Peter Getman
Principal Brand Director
Inbound Marketing is not a passing trend; it is a shift. It is a shift in the way brands communicate because of a permanent shift in the way Americans buy (and buy nearly everything, by the way).
Inbound Marketing is best known as “a style of marketing that focuses on getting found by customers.” An estimated $20 billion will be invested in Inbound Marketing in 2010.
By Drew Schulthess
Practice Director of Social Media Marketing
Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.
By Drew Schulthess
Practice Director of Social Media Marketing
The definition of many minds explains Social Media Marketing as “a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.” But really, social media marketing is much more.
