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By Amanda Gingras
Director of Account Services
In 1970, David Ogilvy published a book, Ogilvy on Advertising. In his book, Ogilvy talks about what a great medium direct mail was for some of his most successful account acquisitions – including his successful acquisition of the Mercedes-Benz account through a direct mail initiative. Ogilvy was an advocate of direct mail and…
By Amanda Gingras
Director of Account Services
Last week, Google’s homepage displayed a barcode in place of their logo, they often change their logo for special occasions, holidays, and even Elvis’ birthday. Apparently, October 7th 2009 is the 57th anniversary of the invention of the barcode. As I investigated the anniversary and sifted through the social media buzz around Google’s…
By Amanda Gingras, Director of Account Services
It was just a few years ago when the latest trend in the retail packaging industry was the transformation from English-only text to bilingual content. In 2005, Lowe’s, and many other retail stores, required Spanish translations on all packaging designs and in-store marketing materials. During this shift, our team at MicroArts Creative Agency,…
By Amanda Gingras
Director of Account Services
Recently, I met up with our friend Jake, who lives in Monterey and goes to school through the Navy as a submariner. During our visit, Jake decided to test-drive a few sailboats.