By Blythe Langley
Designer
Year 2010.
Lately I’ve been on a kick of researching and writing about upcoming trends for 2010 in the design world. At the very least your website design and development should be staying with the game in terms of what is hot and what is not in the design world, but more importantly, why not be…
By Blythe Langley
Designer
Be it blue.
Truth, calm, trust, hope, serenity, sadness … what does the color blue mean to you? Blue is one of the most commonly used colors in web design and development, and it will continue to be a hot color throughout 2009. What is it about the color blue that makes it so widely…
Blythe Langley
Designer
Make your icons recognizable.
I bet when you look at the three icons above, that three distinct things come to mind in terms of the Internet: home, email and print. These are three examples of universally recognized web icons that can be used in a graphical user interface design within your website. How does something become universally…
By Blythe Langley
Designer
Welcome to the world of [insert your company name here].
When preparing for your next big tradeshow, be sure to carefully consider the design of your tradeshow materials. The success of getting people interested in and paying attention to your product is directly associated with the ability of your booth itself to invite people in. Your…
By Blythe Langley
Designer
How many times have you stood in line at a store waiting to check out, grabbed the small item on a nearby shelf and made an unplanned purchase? Point-of-purchase (POP) is defined as a place where sales are made; the point at which a customer decides to purchase or pass over a product. What are the…
By Blythe Langley
Designer
Family resemblance.
Have you heard the phrase “family resemblance”? Think of your brand identity and collateral designs as members of a family. The head of the family is your brand’s graphical manifestation; your logo. Everything that falls below that, such as your letterhead, business card, flyers, and brochures (essentially everything that is embodied as collateral designs…
By Blythe Langley
Designer
Recently I attended the special event of my sister getting married. As maid of honor I had the duty of making a toast at the wedding, which, unfortunately for me, is a nerve racking instance of public speaking. Should I be funny? What can I say to make people laugh? Should I be sentimental? What is…
