 |
 |
 |
By Drew Schulthess
Practice Director of Social Media Marketing
Twitter: @drewschulthess
Work day complete. Grab the keys, start the car and you’re driving home. Thoughts of dinner, wife, kids, work, TV, pets or whatever rents your imagination as you approach your humble dwelling. As you make the final approach, something strikes you as out of the ordinary—there are cars lining…
By Drew Schulthess
Practice Director of Social Media Marketing
Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.
By Drew Schulthess
Practice Director of Social Media Marketing
The definition of many minds explains Social Media Marketing as “a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.” But really, social media marketing is much more.
By Drew Schulthess
Digital Influence Strategist
When writing blog posts do you ever feel like you’re forcing a square peg into a round hole? Let’s face it, even the best content creators occasionally run out of valuable and entertaining things to say. The dilemma of not having something good to write about is not an uncommon occurrence. However, the reaction…
Drew Schulthess
Digital Influence Strategist
Tweet – Engage the Blogosphere for Big Brand Awareness – Learn the Three Simple Principles for Success
Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.…
By Drew Schulthess
Digital Influence Strategist
First and foremost, I was not endorsed or sent any special gifts to write this blog post. I did however go as far as printing out and glancing through the 81 page Guides Concerning the Use of Endorsements and Testimonials in Advertising guide released by the FTC this week. Can we go as far…
By Drew Schulthess
Digital Influence Strategist
Search Advertising is one of the most efficient and surefire ways to get your brand appearing favorably within major search engines. Using search advertising, advertisers, marketers and organizations can target the key search terms and phrases their most-valued prospects, customers and stakeholders look for every day.