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By Drew Schulthess
Digital Influence Strategist
Over three years ago, Jack Dorsey had a simple idea of having a better understanding of what his friends were doing via the Internet. With the execution of his idea in the form of an easy interface and a compelling brand delivery, his new creation has exploded into one of the most popular social…
By Drew Schulthess
Digital Influence Strategist
With so many benefits for brands effectively engaging in social media it is hard to single out just one. You’ve probably heard that successful engagement in social media leads to an increase in brand awareness, website traffic and ultimately an improved financial performance as recently reported in a new study “ENGAGEMENTdb,” by the Altimeter…
By Drew Schulthess
Digital Influence Strategist
Thinking about driving new visitors and potential leads into your website by hiring a search advertising agency or working with a professional Pay-Per-Click (PPC) service provider? Want to get the best possible return on your investment? Want to maintain and even enhance your brand’s core value proposition(s)? Here are five things you should
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By Drew Schulthess
Digital Influence Strategist
WooHoo! We’ve just launched our new website and now our latest internet marketing project, FINT at www.doyoufint.com. What is FINT you ask? Before you go running off to Google and dive into the deep end go ahead and read on, we’ve got you covered right here:
By Drew Schulthess
Step 1: Find out who, what, when and where by building your personal buzz tracking platform.
Leverage social aggregating technologies and reporting systems to start keeping a pulse on the people and the content that matter most to your brand. At MicroArts we leverage a unique set of tools for our clients to create a comprehensive…
Objective: Position Todi Shoes to be the “Apres Athletic Footwear” product category.
Most often to own a product category, the brand has to invent the market category itself. Red Bull is a case in point for the “energy drink” category. Reebok launched its brand with “aerobics footwear”. Lululemon Athletica is identifiable as a “yoga-inspired” brand in athletic apparel.
Gaining links from other sites to help promote your business and improve your SEO is no secret. In fact, some people choose to do this in the form of trading links- which is one of the most widely known, yet unsound, SEO tactics out there. Most overlook the fact that simply adding links doesn’t necessarily add value. It’s even ill…