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Author Archives: Lizzie Ormiston

Stonyfield–Leaders through innovation

Kudos to Ubiquity contributor, Gary Hirshberg, Founder/CE-Yo of Stonyfield.  They just announced their plans to use plant-based packaging for some of their products, a huge step in the creation of sustainable packaging.

Many brands talk about sustainability as part of the position and message.  Since the beginning, Stonyfield has proactively sought new ways to further these initiatives.  With this announcement,…

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Wish I had thought of that.

Have you ever bought an item, got caught up in the latest fad, heard about someone who took a small item and turned it into an empire?  And then said to yourself, “Wish I had thought of that.”

We were having one of those conversations the other day – about trendy items that we wish we had dreamt up.

Take…

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UBIQUITY: What exactly is this book?

Lizzie Ormiston
Practice Director for Internet Ubiquity

MicroArts is writing a book.
It’s called UBIQUITY, a book about game-changing Internet marketing strategies, events, tactics, eureka moments and decisions that have resulted in or are aiming for success. For whom? For CEOs, entrepreneurs, marketing types, agencies and everyone in between who is looking to spark their next big idea and maximize…

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