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By Michaleen Craig
Developer
Nielsen’s latest global online consumer survey found that 90% of consumers trust recommendations from people they know. In other words, when purchasing an item, people value opinions of friends and relatives over anyone else.
Besides healthy debates of “Pirates vs. Ninjas,” there are a few things that enhance and improve the culture of creativity here at MicroArts Creative Agency:
1. Intimacy. There is no behemoth Madison-Avenue bureaucracy here. MicroArts is a small and nimble creative brand agency. The designers and developers sit together in one room. No cubicles. No walls. No secrets! Everyone knows…
Design your brand’s copy for greater readership. Damn it.
There seems to be endless studies done on what typography viewers “read” more so than other typography. I feel like I’ve read most of them over the 20 years in this brand design agency. I retain most of it, share it with our design team, and direct our brand design work…
To design Brand Websites and Brand Advertisements, leverage the rule of headline-visual combinations into your brand design strategy.
The headline-visual combination in a brand advertisement or a webpage’s primary visual all have the same primary responsibility. That is to pique interest and engage the reader in the subhead line then the body copy culminating at the call to action. Yet…
Business-to-Business Branding
[also called B2B Brand Positioning]
There are key brand positioning drivers common to B2B brands …
along with a few must have strategies in your brand communications arsenal.
To paraphrase Sherman, B2B marketing is hell. Your target market is bombarded by competing messages. Campaigns are waged daily. And when the smoke clears, you are either a winner or…