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Author Archives: MicroArts Creative Agency

Birds of a Feather Tweet Together: How to Build Your Tribe

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

Are you finally getting the hang of this whole Influencer Outreach thing? You’ve identified potential Influencers on the web scene? You’ve checked their Klout Score™? You’re confident they’re spreading…

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Validity Over Volume: Find Influencers Saying the Right Things

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The quality of what people are saying (and what their disciples say) matters when it comes to finding…

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Not Just Faces in the Crowd: How to Identify Influencers Who Have Real “Klout”

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to…

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It Takes a Village: Why Influencer Outreach Is Essential to Modern Branding

Devon Dawson
Content Specialist

If you’re one of the seven people who haven’t been on the Internet for a decade (and if you are, Welcome Back!), you’re probably a little overwhelmed by what it has become. Stunned by all the websites and the traffic being driven to things that weren’t…

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4 Reasons Why Brands Will “Like” the New Facebook®

Devon Dawson
Content Specialist

You’ve probably heard the hype, right? Smelled the unmistakable scent of Silicon Valley anticipation in the air? The tizzy started at the F8 Developer’s Conference in September, when Facebook® (the social media behemoth with over 800 million active users worldwide––you’ve probably heard of them) announced it was going in a different direction. Co-Founder and CEO Mark…

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Do You Know What Your Website Looks Like on an iPad?

By Michaleen Craig, Developer

It’s been a year since the initial launch of the iPad and a month since the launch of the iPad 2. The tablet revolution is here and it’s here to stay.

If your website uses Flash (for video, messaging, eye candy) then I hope you’ve thought about what your iPad users are seeing in lieu of…

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Traditional meets social; and I’m filled with Glee

By: Lindsay Sutton, Internet Marketing Manager

If you haven’t yet tuned into FOX on Tuesday nights you’re missing out. Whether you’re a tween, grandparent, or neurosurgeon, Glee has made quite the name for itself. It’s not just because of the talented young stars, their seriously booming voices and totally cool choreography. It’s because Glee combines both traditional media with social…

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