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Author Archives: MicroArts Creative Agency

Do You Know What Your Website Looks Like on an iPad?

By Michaleen Craig, Developer

It’s been a year since the initial launch of the iPad and a month since the launch of the iPad 2. The tablet revolution is here and it’s here to stay.

If your website uses Flash (for video, messaging, eye candy) then I hope you’ve thought about what your iPad users are seeing in lieu of…

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Traditional meets social; and I’m filled with Glee

By: Lindsay Sutton, Internet Marketing Manager

If you haven’t yet tuned into FOX on Tuesday nights you’re missing out. Whether you’re a tween, grandparent, or neurosurgeon, Glee has made quite the name for itself. It’s not just because of the talented young stars, their seriously booming voices and totally cool choreography. It’s because Glee combines both traditional media with social…

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E-Mail Marketing is NOT Dead

By Michaleen Craig
Developer

Those in the know, have often heard that “email is the most cost-effective marketing tool.” That can be true, but only if you know how to effectively leverage email marketing.

Your email campaign is only as strong as your database
Who are you sending to? How did you get their information?
Email marketing stats are directly…

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Are You Miracle Whip?

by Geoff Cunningham
Content Specialist

Whether you hate or love Miracle Whip, you have to admit Kraft has some proverbial branding balls to roll out its recent “We’re Not for Everyone” ad campaign.

You won’t find too many companies willing to shell out hefty advertising dollars for television spots that feature actor and celebrity testimonials that bash the very product…

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Just Blogging Off Some Steam

by Greg Petropoulos
Brand Director

The last time I looked, a blog was simply short for “web log.” But in our mad rush to claim the hill Thought Leadership, it seems every blog in our industry has become a blecture.

This is not.

It’s a blobservation.

There’s no blesson to be learned here. And I hope you…

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Big idea Friday—This week’s featured Ubiquity brands!

Happy Friday everyone and have a great Halloween weekend!

This week we featured four game-changing Ubiquity contributors via Twitter:

Dairy Queen.  Serving up sweet memories.

ThinkGeek. And the Geek Shall Inherit the Earth.

Junta42: Pitch your niche.

We will be sharing featured Ubiquity brands every Friday so stay tuned by subscribing…

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Big idea Friday—This week’s featured Ubiquity brands!

This week we featured five game-changing Ubiquity contributors via Twitter:

Threadless: Design by Community. Community by Design.

Ubiquity: Learning a brands true place in our brains.

Gavin Heaton: From slideshow to center stage.

Sullivan Tire: Building relationships that drive brand loyalty.

Avvo: Let’s Advocate the Truth for a Change.

We will be sharing featured Ubiquity brands every…

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