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By Peter Getman
Principal and CEO
Every brand needs an identity. A talking point. Something that distinguishes it from the rest. Do you know what sets you apart from your competitors? What makes you unique and great? Check out this short video where our CEO and brand strategy guru Peter Getman talks about what makes a brand special, and why…
By Peter Getman
Principal and CEO
If you think about it, the primary driver of impactful marketing is capitalizing on how we communicate with one another as human beings. And because that communication system has changed so drastically, it only makes sense that brands must follow suit.
We took a look at the full breath of how social media is…
By Peter Getman
Principal and CEO
If you haven’t yet, then “We’re starting TODAY” is the only right answer.
When was the last time you were compelled to modernize your brand’s marketing? When the World Wide Web was born? Remember your first website? Was it a KILLER website? Probably not … for most brands it took five generations of websites…
By Peter Lee Getman
CEO
It is time for your brand to get emotional.
Consumers are emotional creatures. Their decision to buy one brand over another is more visceral than cerebral. They want to feel like they are making purchasing decisions that align with and better their lives.
So exactly why is it that so many brands are barraging consumer’s…
The Ubiquity site is live! We are excited to share the first 50+ pages of our book about game-changing brand strategies and big ideas. Over the next few weeks we will be adding many more spreads. Think your brand has a story to tell? Let us know.
We love feedback, so…
By Peter L. Getman
sophisticated man about town
The Holy Grail in brand ubiquity is when your brand name symbolizes an entire market category. Only then can your brand also become a verb.
Xerox it. FedEx it. Google it.
Fax it?
Alexander Bain patented the basis of what would become the fax machine in 1843. During the 1980s, the facsimile…
By Peter Getman
Principal Brand Director
I enjoy picturing our clients’ competitors totally miffed and wondering, “How do I tell my CEO this one?“
That’s what you’re really after, isn’t it? You want to beat the snot out of your competition. And so do we.
It’s this competitive charge, this legal high, that can differentiate a branding agency’s creative.…