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By Peter L Getman, Principal Brand Director
MicroArts Creative Agency
I had a good healthy childhood. Despite my many endeavors, sports and personal ambitions, my parents were always proud of me for trying my hardest. Like many parents, their mantra was “doing your best is all that matters.”
As a result, I grew up ready to try anything. (And still…
By Peter Getman, Principal Branding Director
MicroArts Creative Agency
Ninety-nine percent of all brand communications boils down to a single primary objective—drive new revenues.
So get to the point.
Leverage this common sense brand strategy into your brand development.
Answer these nine simple questions:
1. What business is your brand in?
2. What is your brand’s difference?
3.…
By Peter Getman, Principal Branding Director
MicroArts Creative Agency
We only have one life to live?
Not me.
I’ve lived many lives, in many very different cultures.
I believe to entice someone to buy your brand; you must really live in his or her shoes.
Try it for half a day.
In the last year, as a 43-year-old branding…
By Peter Getman, Principal Branding Director
MicroArts Creative Agency
It sometimes takes longer to find and hire a specialist—a bona fide kick-ass specialist. But the benefits far outweigh the instant gratification of hiring just anyone.
As luck would have it I, I hired my first specialist sometime in the early nineties.
My buddies Mike, Barrett and I set out to…
By Peter Getman, Principal Branding Director
MicroArts Creative Agency
As a branding agency, perhaps our favorite assignment is to dream up the big idea—the idea that can move the masses to adopt one brand over another.
For me, it’s utterly intoxicating to see this developed idea become the seed of what eventually becomes brand ubiquity. [What’s brand ubiquity?]
Sometime that…
By Peter Getman, Principal Branding Director
MicroArts Creative Agency
The idea of brand ubiquity evolved from a fascination with brands and the place they reside in our brains.
Every day, we are surrounded by brands that elicit an immediate and visceral response in our heads—and sometimes not always in a good way. But the most successful brands carve out a…
By Peter Getman
Principal Brand Director
Inbound Marketing is not a passing trend; it is a shift. It is a shift in the way brands communicate because of a permanent shift in the way Americans buy (and buy nearly everything, by the way).
Inbound Marketing is best known as “a style of marketing that focuses on getting found by customers.”…