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Author Archives: Taylor Luke

Designing for Information Hierarchy

By Taylor Luke
Senior Designer

The way a person’s eye trails through a layout can be the key to comprehension and retention of the message your company is trying to relay. And when done correctly, it will lead your viewer to follow through on the call-to-action and take the next step with your company or product. Here are five best…

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Have You Been Greenwashing Your Brand?

By Taylor Luke
Senior Designer

Show Off Planet-Friendly Features Without Sounding Phony.

Turning the “green” trend into green profits has been an alluring fad ever since Al Gore stood on that mechanical lift pointing at flowcharts. At that time, the shift in environmental responsibility broadened from being touted only by granola-makers to something consumers were demanding of all products they…

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