by Walter Elly
Senior Director of Emerging Technology
South by Southwest (SXSW) is one of the largest music, film and interactive conferences in the world and it takes place every March in Austin, Texas. SXSW is a hot-spot for emerging technology (Foursquare launched there in 2009, for example) and MicroArts has teamed up with Foursquare Day (check out the press…
By Walter Elly
Senior Director of Internet Marketing
This month we had an interesting date on the calendar – 4/16. With 16 being the square of 4, a certain “bright-eyed” marketer realized that 4/16 could be Foursquare Day. His idea was to make 4/16 a day to celebrate and promote Foursquare- the mobile location sharing application that’s sweeping the globe.…
By Walter Elly
Senior Director of Internet Marketing
There are several ways to add more value to your Internet marketing ROI. You can create demand through services such as search engine marketing and social media marketing. You can also create more value from your existing traffic through services such as conversion rate optimization. And all of these services leave a…
By Walter Elly
Senior Director of Internet Marketing
It’s been quite a ride, with predictions, projections and plenty of posts, now 2009 has closed and 2010 is upon us. The flying cars aren’t quite here yet, but iPhones sure are. When you hold one in the palm of your hand it really does feel like you’re living in the future.…
By Walter Elly
Senior Director of Internet Marketing
So you’ve read our post, Three Best Practices to Optimize Blog Posts for Facebook and Twitter, and now you’re ready to share the link to your post on Twitter and Facebook. But did you know that not all days are created equal when it comes to getting the most clicks on links?…
By Walter Elly
Senior Director of Internet Marketing
When we launched FINT, a program for businesses to get started with social networking, and the corresponding FINT 3-in-1 widget (see ours on the side of our blog!), we also launched a FINT LinkedIN group for FINTers to connect and discuss social media marketing strategy together. We hope you’ll join us in…
By Walter Elly
Senior Director of Internet Marketing
Facebook and Twitter are now taking on and taking over Google and RSS feeds as preferred methods for people to find news and information. It’s time to make sure your blog is up to speed for competing in the stream. Here are three best practices to keep in mind when sharing your…
