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By: Walter Elly, Senior Director; Emerging Technology
There are some new numbers on mobile out from Google that are pretty compelling from a marketing perspective. 1 in 3 cellphone carrying Americans are smart phone owners. That’s nearly 70 million people (up 13% from last quarter). But what are those 70 million doing on their phones and what is the marketing…
By: Walter Elly, Senior Director; Emerging Technology
Did you know that Facebook advertising is the top driver of new fans for Facebook pages and is one of the best ways to make sure existing fans see your messaging without getting lost in Facebook’s news feed filter? It’s true!
After getting to meet Xtranormal at SXSW I decided to make an…
By: Walter Elly, Senior Director; Emerging Technology
As discussed previously, Facebook and Google are doing battle with each other over search. Facebook is now on par with Google for monthly visits (as shown in our friendly little graphic here) and has made plenty of headlines as it often now beats Google in terms of driving traffic to sites. Just a…
by Walter Elly
Senior Director of Emerging Technology
South by Southwest (SXSW) is one of the largest music, film and interactive conferences in the world and it takes place every March in Austin, Texas. SXSW is a hot-spot for emerging technology (Foursquare launched there in 2009, for example) and MicroArts has teamed up with Foursquare Day (check out the press…
By Walter Elly
Senior Director of Internet Marketing
This month we had an interesting date on the calendar – 4/16. With 16 being the square of 4, a certain “bright-eyed” marketer realized that 4/16 could be Foursquare Day. His idea was to make 4/16 a day to celebrate and promote Foursquare- the mobile location sharing application that’s sweeping the globe.…
By Walter Elly
Senior Director of Internet Marketing
There are several ways to add more value to your Internet marketing ROI. You can create demand through services such as search engine marketing and social media marketing. You can also create more value from your existing traffic through services such as conversion rate optimization. And all of these services leave a…
By Walter Elly
Senior Director of Internet Marketing
It’s been quite a ride, with predictions, projections and plenty of posts, now 2009 has closed and 2010 is upon us. The flying cars aren’t quite here yet, but iPhones sure are. When you hold one in the palm of your hand it really does feel like you’re living in the future.…