This morning our Principal Brand Director, Peter Getman shared a quote with our team and provided some thought food as his breakfast offering. Here is the quote that he shared with us written by Tom Peters.

“Branding is the hard-earned certification of True & Cool Distinction
within the organization’s sphere of influence, enormous or minuscule.” -Tom Peters

Why did this quote catch his attention? Here is the additional insight he shared with us…

“The miniscule portion of that quote is the special insight he offers. The proper execution & delivery of a brand’s miniscule ‘communication’ and brand’s miniscule ‘customer experiences’ imparts a believability to a brand’s enormous claims of value. A simple concept that too many brands are ‘too busy’ to pay attention too. Individual’s… People*, should consider this as well in their own behaviors, as they too are ‘brands’.

*Every brands communication plan should have a part called “the little things” where the execution is laser focused and results are tracked. These miniscule measures of experience can have a majorscale impact on your long-term success. The makeup of a brand extends far beyond its traditional assets, it is walking, talking, and possibly sitting next to you right now. It is the devoted listener of the iPod on the train, the guy reading the paper every morning in your cafe or even the person taking the time to share your idea with world like me.

At MicroArts our Communications team dials into every level of brand communication and has the eyes, ears and senses to be a part of the experience of the people it touches in the world surrounding us. Call us to learn how the “People” can work on behalf of your brand.

603-430-1110.