By Michaleen Craig
Practice Director of Conversion Rate Optimization & Website Strategies
Does your website need more help in converting visitors to something more useful-customers? In a word … YES!
OK, need more information? Let’s start at the beginning.
Conversion Rate Optimization (CRO) is the science and art of creating an experience for a website visitor with the goal of having that user complete a conversion.
How do you calculate a conversion rate?
Let’s think of an e-commerce transaction as a funnel:
- 10,000 visitors come to your site.
- 6,000 of those visitors hit your store area.
- 1,800 of those visitors place an item in the cart.
- 54 of those visitors successfully complete a purchase.
This e-commerce conversion funnel yields a 0.5% conversion rate (54/10000). Let’s look at how a small change in conversion rates can result in large revenue gains:
Conversion Rate Optimization is an ongoing process. It’s a success-driven process that results in a higher ROI, some of which can then be used to further fine tune CRO—which, in turns, drives an even higher ROI. It’s a nice cycle to own.
Be sure to subscribe to MicroArts’ blog feed to learn more about our CRO and get the latest insights on how to maximize the value of your website’s traffic base.
Ready to have a conversation about your site’s CRO? Let’s set up a meeting to discuss the ROI we can provide! Questions about CRO? Fire away.