By Drew Schulthess
Digital Influence Strategist

WooHoo! We’ve just launched our new website and now our latest internet marketing project, FINT at www.doyoufint.com. What is FINT you ask? Before you go running off to Google and dive into the deep end go ahead and read on, we’ve got you covered right here:

The Spirit:

There is a lot of chatter out there-get on this network, friend me, make a profile here, comment on this blog, check out the latest post…and the list goes on. With the already established and emerging ways of staying connected on the web, things can become overwhelming, very fast. How do you get started in positioning yourself, your company or even your latest brand for success on the social web without all the headaches? That’s what we asked ourselves when creating FINT.

The goal of FINT is to provide an easy stepping stone for individuals and businesses to get started with social media marketing: It provides the basics of starting your presence on three social networks: Facebook, LinkedIN and Twitter (FINT). Then it gives you an easy way to integrate your presence on the FINT networks with your own website or blog. From there, you can learn more and discuss FINT with other FINTers through the official FINT Facebook page, LinkedIN group and Twitter profile. With FINT, you are ready to stay ahead of the game by being well positioned within a rapidly evolving and rewarding environment known as the social web.

The Networks:

F: Facebook – is the number one social network. By creating a presence on Facebook you enable customers and prospects to self-brand themselves with your business by becoming a fan. They can stay in touch with you when you post updates to your facebook page and your business can virally propagate amongst “friends” on Facebook when people comment on your page.

IN: LinkedIN – is the top professional business social network. Creating a presence for your business enables you to make your business to take part of the relevant conversations your customers and prospects are having within the LinkedIN network. It’s the 21st century business card, and then some.

T: Twitter – is not only an up and coming social network, but in terms of being a content distribution platform it’s quickly usurping blogs, RSS, email and even search engine optimization in some cases! A presence on Twitter lets your brand become part of this important network of sharing and viral propagation.

The benefits:

Enable Connectivity – Get connected and grow, track, and interact with your network in real time.

Promote Content – Keep your network posted on what’s going on in your world. Whether you share your latest blog post on Twitter, update your Facebook friends or make a new connection with LinkedIN, being connected on FINT networks will enable you to share your brand’s content in real time.

Drive Traffic – Engaging in FINT networks can be a viable way to drive traffic to your website or blog. Essentially, you are creating three different ways for yourself to be found, by those who are now seeking you. Some websites are already seeing more traffic being delivered through social networks than through search engine referrals!

Research – Using the FINT networks you can study emerging trends, conversations and activities that are relevant to your business or personal goals. You can also gather feedback on existing or new products and services through these networks as well.

Reinforce your branding, positioning and personality – Having a presence on the FINT networks will enable you to reinforce your brand within new places while creating opportunities and new conversations.

Search Engines – Your presence on the FINT networks will be indexed within search engines and increase your brand’s presence for brand related keywords. It will also connect your brand to new keywords that are part of the conversations your brand participates in within FINT networks.

Build customer loyalty – Customers choose to become a fan, connect or follow you in each of these social networks. They have already established their interest in your product and connecting with you via FINT networks will reinforce your brand within their personal web space.

So are you ready to give FINT a try for yourself? FINT now!