By Drew Schulthess
Practice Director of Social Media Marketing
Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.

In the past, I have shared insight about why a brand, organization or company would want to engage in the blogosphere. I have even shared a guide including 7 simple steps for enhancing online awareness with blogger engagement. I hope you have found these posts helpful and effective at delivering the real value of engaging the blogosphere for real results.

Within this post, I would like to share an additional insight and way of thinking about blogger engagement as a whole. Much like social media marketing, blogger engagement is the enablement of word-of-mouth on the Internet around a product, service or brand related experience. In the case of social media marketing, influence can travel in any direction and can start at an individual, group or massive scale.

However, in the case of blogger engagement, influence begins by targeting individual bloggers whose expertise, personality and perspective have built a readership in which your value proposition is directly relevant. It is from these individual bloggers that influence flows directly to an opportune readership. The result? Empowered individuals who actively want to learn more about you.

I invite you to learn more about blogger engagement and the tremendous opportunity it offers by subscribing to our blog feed to automatically get our latest insights into Internet public relations. Got a specific question? Please connect with us on Facebook and check out our Facebook Application for Internet Marketing Q&A; .