By Drew Schulthess
Digital Influence Strategist

When writing blog posts do you ever feel like you’re forcing a square peg into a round hole? Let’s face it, even the best content creators occasionally run out of valuable and entertaining things to say. The dilemma of not having something good to write about is not an uncommon occurrence. However, the reaction to the problem of not having something to write about is quite common—sit there long enough until you make something out of … well, nothing. The result … a blog post that doesn’t engage users, provides little value and leaves readers with the impression you are a force feeder.

So how can you do a better job of making your posts interesting, valuable or downright entertaining? Here are three simple guidelines to follow:

Curiosity
A good blog is a combination of perspective, personality and expertise. Specifically, on the personality side of things, it is a good idea to build blog posts around topics you legitimately are interested in. Pay attention to how many times you are genuinely curious about a topic each week, I bet this number is over 10.

TIP
Do yourself a favor and make a note of what led you to be curious. If it’s a news story that led you to a web page, bookmark it. If it’s an advertisement you walked by on your way to work, take a picture and email it to yourself. Remind yourself of this feeling, because in all likelihood, what you are curious about is what your followers, fans and influencers might also be curious about. They do read your blog after all, right?

LOL Moments
Sometimes there is nothing more powerful than sharing a good laugh. Try to be more cognizant of what truly causes you to laugh out loud (LOL). Next time you have a LOL moment think about whether or not it can be recreated and shared. If yes, then recreate the experience as best as you can and share it!

What do you think?
This is single handedly one of the most powerful questions a blogger can ask. You essentially are opening the floodgates to your readers, followers and fans with four simple words. The takeaway with this one is that sometimes you don’t have to know the answer. All you need is to present a topic or thought interesting enough to be answerable.

At MicroArts we are always kicking around ideas for creating engaging content. Need some inspiration above and beyond these tips? We would love to connect with you and help you take your blogging to the next level. Feel free to give us a call or better yet connect right here by leaving us a comment!