By Taylor Luke
Senior Designer
The way a person’s eye trails through a layout can be the key to comprehension and retention of the message your company is trying to relay. And when done correctly, it will lead your viewer to follow through on the call-to-action and take the next step with your company or product. Here are five best…
By Amanda Gingras
Director of Account Services
In 1970, David Ogilvy published a book, Ogilvy on Advertising. In his book, Ogilvy talks about what a great medium direct mail was for some of his most successful account acquisitions – including his successful acquisition of the Mercedes-Benz account through a direct mail initiative. Ogilvy was an advocate of direct mail and…
By Blythe Langley
Designer
Welcome to the world of [insert your company name here].
When preparing for your next big tradeshow, be sure to carefully consider the design of your tradeshow materials. The success of getting people interested in and paying attention to your product is directly associated with the ability of your booth itself to invite people in. Your…
By Walter Elly
You may have heard the rumors about Google being in talks with Twitter to buy them. This is not the first time that a sale of Twitter has been discussed. Facebook was apparently after them late last year. But why would Google want to buy Twitter?
There has been plenty of discussion around the effectiveness of advertising on Facebook. But recently Facebook has seen 276% growth in the 35-54 year old demographic – suddenly everyone’s parents are on Facebook. A tipping point has been reached and now a valuable demographic is joining Facebook.
How do you know when you are looking at a potentially great creative concept? Well of course the concept needs to differentiate your brand in a manner that your target customer will value most. But beyond that, how do you know?
