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Devon Dawson
Content Specialist
This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.
Are you finally getting the hang of this whole Influencer Outreach thing? You’ve identified potential Influencers on the web scene? You’ve checked their Klout Score™? You’re confident they’re spreading…
Devon Dawson
Content Specialist
This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.
The quality of what people are saying (and what their disciples say) matters when it comes to finding…
Devon Dawson
Content Specialist
This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.
The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to…
Devon Dawson
Content Specialist
If you’re one of the seven people who haven’t been on the Internet for a decade (and if you are, Welcome Back!), you’re probably a little overwhelmed by what it has become. Stunned by all the websites and the traffic being driven to things that weren’t…
By Peter Getman
Principal and CEO
If you think about it, the primary driver of impactful marketing is capitalizing on how we communicate with one another as human beings. And because that communication system has changed so drastically, it only makes sense that brands must follow suit.
We took a look at the full breath of how social media is…
By Drew Schulthess
Practice Director of Social Media Marketing
Twitter: @drewschulthess
Work day complete. Grab the keys, start the car and you’re driving home. Thoughts of dinner, wife, kids, work, TV, pets or whatever rents your imagination as you approach your humble dwelling. As you make the final approach, something strikes you as out of the ordinary—there are cars lining…
By Drew Schulthess
Practice Director of Social Media Marketing
Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.