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Tag Archives: blogosphere engagement

Internet Public Relations: Blogosphere Engagement–Unlock the Voice Of Influence and Trust!

By Drew Schulthess
Practice Director of Social Media Marketing
Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.

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Drew Schulthess 3.9.2010 @ 4:17 pm Comments Off

Keep Your Blog Interesting! Three Guidelines for Writing Interesting Blog Posts

By Drew Schulthess
Digital Influence Strategist

When writing blog posts do you ever feel like you’re forcing a square peg into a round hole? Let’s face it, even the best content creators occasionally run out of valuable and entertaining things to say. The dilemma of not having something good to write about is not an uncommon occurrence. However, the reaction…

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Drew Schulthess 12.1.2009 @ 11:08 am Comments Off

Blogger Engagement – Learn the Three Simple Principles for Success

Drew Schulthess
Digital Influence Strategist

Tweet – Engage the Blogosphere for Big Brand Awareness – Learn the Three Simple Principles for Success

Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.…

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Drew Schulthess 11.4.2009 @ 9:34 am Comments Off

Social Media is Truth Serum for Brands

By Peter Lee Getman
Principal Brand Director

And as a result, brand transparency is the next trend.

This article inspired me to write this blog post. Titled “8 marketing messages we know are all lies”, it is essentially a story about common marketing spins, slants and cooked performance statistics in brand communications. As I read this article, I realize this…

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Peter Getman 11.2.2009 @ 1:55 pm Comments Off

FTC Announces Regulation on Blogger Claims–Three Reasons this is Good News, not Bad!

By Drew Schulthess
Digital Influence Strategist

First and foremost, I was not endorsed or sent any special gifts to write this blog post. I did however go as far as printing out and glancing through the 81 page Guides Concerning the Use of Endorsements and Testimonials in Advertising guide released by the FTC this week. Can we go as far…

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Drew Schulthess 10.13.2009 @ 10:42 am Comments Off

Webcasting Best Practices

By Michaleen Craig
Developer

Inbound Marketing is the new way to market your brand. Webcasting is key to any online branding experience. Reach your audience via video interviews, online demos, webinars, etc. If you are new to web video marketing, here are some best practices to keep in mind:

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Michaleen Craig 9.14.2009 @ 1:44 pm Comments Off

Enhance Online Awareness & Volunteer Evangelism in Seven Easy Steps

By Drew Schulthess

Step 1: Find out who, what, when and where by building your personal buzz tracking platform.

Leverage social aggregating technologies and reporting systems to start keeping a pulse on the people and the content that matter most to your brand. At MicroArts we leverage a unique set of tools for our clients to create a comprehensive…

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Drew Schulthess 5.1.2009 @ 10:39 am Comments Off