By Peter L. Getman
sophisticated man about town
The Holy Grail in brand ubiquity is when your brand name symbolizes an entire market category. Only then can your brand also become a verb.
Xerox it. FedEx it. Google it.
Fax it?
Alexander Bain patented the basis of what would become the fax machine in 1843. During the 1980s, the facsimile…
By Peter L Getman, Principal Brand Director
MicroArts Creative Agency
I had a good healthy childhood. Despite my many endeavors, sports and personal ambitions, my parents were always proud of me for trying my hardest. Like many parents, their mantra was “doing your best is all that matters.”
As a result, I grew up ready to try anything. (And still…
By Peter Getman, Principal Branding Director
MicroArts Creative Agency
Ninety-nine percent of all brand communications boils down to a single primary objective—drive new revenues.
So get to the point.
Leverage this common sense brand strategy into your brand development.
Answer these nine simple questions:
1. What business is your brand in?
2. What is your brand’s difference?
3.…
Lizzie Ormiston
Practice Director for Internet Ubiquity
MicroArts is writing a book.
It’s called UBIQUITY, a book about game-changing Internet marketing strategies, events, tactics, eureka moments and decisions that have resulted in or are aiming for success. For whom? For CEOs, entrepreneurs, marketing types, agencies and everyone in between who is looking to spark their next big idea and maximize…
By Peter Getman
Principal Brand Director
Shortcuts for consumer decision making. What product should I buy to solve my problem?
By Peter L. Getman
MicroArts Principal Brand Director
@microarts.com, our brand strategy and Internet marketing agency, I tend to find myself pondering what intellectual perspectives create happiness in people’s lives. Recently, I wrote these down in a brief moment of lucid clarity of how I think about happiness. This helps me make decisions in my daily life, both at my…
By Amanda Gingras
Director of Account Services
Recently, I met up with our friend Jake, who lives in Monterey and goes to school through the Navy as a submariner. During our visit, Jake decided to test-drive a few sailboats.
