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By Peter Getman
Principal Brand Director
If you want be a successful entrepreneur, why wait?
Be it now. You can. Right now, you can be everything a wildly successful entrepreneur symbolizes. Except the capital gain of course, but that’s over rated. Decide in your mind, in your heart, to “be it now.” Right now, you can:
By Peter Getman
Principal Brand Director
When it comes to creative execution of a brand’s big idea, very good doesn’t cut it. It needs to move a culture away from its habit to even try your brand. That’s a brand agency’s job, to move cultures. Entire cultures. Move them emotionally, physically and away from their “known”, into the “unknown.” Consumers…
By Michaleen Craig
Internet Marketing Developer
In less than two weeks, the MicroArts Creative team will be heading to sunny Jamaica for a company retreat. The experience will make us a tighter, and more effective team.
How do you know you are working for a great company?
This Columbus Day weekend, MicroArts was proud to sponsor the Great Island 5K in beautiful New Castle, N.H. Because we generally try to live by a few mutual mottos, we believe we needed to be more than sponsors—but participants, as well. So with new running shoes and older legs than we used to have, many on the MicroArts crew started…
By Peter L. Getman, Principal Brand Director
I suspect these lessons are viable to any business and not exclusive to branding and Internet marketing agencies.
While launching our new website we were going through all of our Google search results to insure that no page got left behind and noticed a little something-something going on.
How do you know when you’re kicking ass? When the competition takes an ad out on your brand name. Now that’s a nice way to cap off a website…
By Peter L. Getman, Principal Brand Director
MicroArts
A brand strategy plan is a simple concept really. It’s the intense alignment of a laser-focused plan.
A brand strategy plan articulates: