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By Michaleen Craig, Developer
It’s been a year since the initial launch of the iPad and a month since the launch of the iPad 2. The tablet revolution is here and it’s here to stay.
If your website uses Flash (for video, messaging, eye candy) then I hope you’ve thought about what your iPad users are seeing in lieu of…
By Michaleen Craig
Developer
Those in the know, have often heard that “email is the most cost-effective marketing tool.” That can be true, but only if you know how to effectively leverage email marketing.
Your email campaign is only as strong as your database
Who are you sending to? How did you get their information?
Email marketing stats are directly…
By Peter L. Getman, Principal Brand Director
MicroArts
A brand strategy plan is a simple concept really. It’s the intense alignment of a laser-focused plan.
A brand strategy plan articulates:
This isn’t a very exciting post, but from a technical perspective some may find it helpful – one of our clients had a mysterious Google Analytics problem with their 3rd party shopping cart hosted by NetSuite, and we figured out the problem after a fair bit of research (and help from this book). So in the spirit of helping others…
Gaining links from other sites to help promote your business and improve your SEO is no secret. In fact, some people choose to do this in the form of trading links- which is one of the most widely known, yet unsound, SEO tactics out there. Most overlook the fact that simply adding links doesn’t necessarily add value. It’s even ill…
MicroArts’ approach to search engine optimization (SEO) isn’t about complicated terms or hype about beating the search engines at their game, instead it’s all about good communication. This is because, in the end, search engine optimization techniques are actually just a subset of good online communications techniques.
We’re live. Well obviously we’re live. www.microarts.com is our new website supporting our new brand identity, user experience design and content management system. Although we don’t have the same look, we hope we’ve captured and maintained the approachable attitude, personality and appeal of the previous 4 generations of microarts.com. We’re proud of it and feel it captured who we are…