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Tag Archives: complex website design and development

Best Practices for Brand Strategy Planning.

By Peter L. Getman, Principal Brand Director
MicroArts

A brand strategy plan is a simple concept really. It’s the intense alignment of a laser-focused plan.

A brand strategy plan articulates:

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Peter Getman 6.19.2009 @ 10:04 pm Comments Off

How to enable tracking of revenue sources in NetSuite with a WSDK site

This isn’t a very exciting post, but from a technical perspective some may find it helpful – one of our clients had a mysterious Google Analytics problem with their 3rd party shopping cart hosted by NetSuite, and we figured out the problem after a fair bit of research (and help from this book). So in the spirit of helping others…

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Walter Elly 11.5.2008 @ 1:41 pm 2 Comments

SEO Strategy: Adding value with every link.

Gaining links from other sites to help promote your business and improve your SEO is no secret. In fact, some people choose to do this in the form of trading links- which is one of the most widely known, yet unsound, SEO tactics out there. Most overlook the fact that simply adding links doesn’t necessarily add value. It’s even ill…

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Drew Schulthess 6.20.2008 @ 3:31 pm Comments Off

The Real Essence of SEO: Effective Communication

MicroArts’ approach to search engine optimization (SEO) isn’t about complicated terms or hype about beating the search engines at their game, instead it’s all about good communication. This is because, in the end, search engine optimization techniques are actually just a subset of good online communications techniques.

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Walter Elly 2.25.2008 @ 11:16 am Comments Off

www.microarts.com: The 5th Generation.

We’re live. Well obviously we’re live. www.microarts.com is our new website supporting our new brand identity, user experience design and content management system. Although we don’t have the same look, we hope we’ve captured and maintained the approachable attitude, personality and appeal of the previous 4 generations of microarts.com. We’re proud of it and feel it captured who we are…

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Peter Getman 11.20.2006 @ 12:32 am Comments Off