By Taylor Luke
Senior Designer
The way a person’s eye trails through a layout can be the key to comprehension and retention of the message your company is trying to relay. And when done correctly, it will lead your viewer to follow through on the call-to-action and take the next step with your company or product. Here are five best…
By Blythe Langley
Designer
How many times have you stood in line at a store waiting to check out, grabbed the small item on a nearby shelf and made an unplanned purchase? Point-of-purchase (POP) is defined as a place where sales are made; the point at which a customer decides to purchase or pass over a product. What are the…
By Blythe Langley
Designer
Recently I attended the special event of my sister getting married. As maid of honor I had the duty of making a toast at the wedding, which, unfortunately for me, is a nerve racking instance of public speaking. Should I be funny? What can I say to make people laugh? Should I be sentimental? What is…
By Taylor Luke
Senior Designer
Show Off Planet-Friendly Features Without Sounding Phony.
Turning the “green” trend into green profits has been an alluring fad ever since Al Gore stood on that mechanical lift pointing at flowcharts. At that time, the shift in environmental responsibility broadened from being touted only by granola-makers to something consumers were demanding of all products they…
By Amanda Gingras, Director of Account Services
It was just a few years ago when the latest trend in the retail packaging industry was the transformation from English-only text to bilingual content. In 2005, Lowe’s, and many other retail stores, required Spanish translations on all packaging designs and in-store marketing materials. During this shift, our team at MicroArts Creative Agency,…
By Peter L. Getman, Principal Brand Director
It’s common knowledge that when a brand extension strategy is not sound, it can drastically weaken your brand’s equity when it’s overexploited. “New Coke” and the new Red Bull Cola come to mind as “Classic” cases. Pun intended.
By Peter Getman
A brand. What is it?
Let’s start by defining what a brand is.
Simply put, a brand is “the idea” inside your target market’s mind about your product, company or service.
To effectively achieve this you must refine, define and focus the concept down to a simple unique value proposition that differentiates your product. More importantly, you…
