Bookmark and Share

Tag Archives: conversion rate optimization

Does your website need Conversion Rate Optimization?

By Michaleen Craig
Practice Director of Conversion Rate Optimization & Website Strategies

Does your website need more help in converting visitors to something more useful-customers? In a word … YES!

OK, need more information? Let’s start at the beginning.

Conversion Rate Optimization (CRO) is the science and art of creating an experience for a website visitor with the goal of…

Tweet This | Share on Facebook | Digg This

Homepage A/B Test Results: Shopping Cart Abandonment Drops 48%

When kicking off the homepage A/B test for OhMiBod.com, shopping cart abandonment was not one of the metrics where we predicted seeing an improvement. Now that we know the results … it all makes sense! (Yah, sure, hindsight is 20-20 … but keep reading.)

Tweet This | Share on Facebook | Digg This

2010: The year of Conversion Rate Optimization

By Michaleen Craig
Internet Marketing Strategist

If your job involves Internet Marketing, Conversion Rate Optimization (CRO) will soon become part of your everyday vernacular. SEOmoz predicts that 2010 is the Year of Conversion Rate Optimization, calling it one of the “most under-utilized and highest ROI activities in the marketing department.” MicroArts agrees. Performing CRO benefits all our clients. Not sure…

Tweet This | Share on Facebook | Digg This

An Introduction to A/B Testing

By Michaleen Craig
Internet Marketing Strategist

Internet Marketing is a broad term. The Internet Marketing business model revolves around the concept of turning users into conversions. In an effort to improve conversions, Internet Marketing companies employ A/B Testing.

Tweet This | Share on Facebook | Digg This