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By Michaleen Craig
Developer
Those in the know, have often heard that “email is the most cost-effective marketing tool.” That can be true, but only if you know how to effectively leverage email marketing.
Your email campaign is only as strong as your database
Who are you sending to? How did you get their information?
Email marketing stats are directly…
By Michaleen Craig
Practice Director of Conversion Rate Optimization & Website Strategies
Does your website need more help in converting visitors to something more useful-customers? In a word … YES!
OK, need more information? Let’s start at the beginning.
Conversion Rate Optimization (CRO) is the science and art of creating an experience for a website visitor with the goal of…
When kicking off the homepage A/B test for OhMiBod.com, shopping cart abandonment was not one of the metrics where we predicted seeing an improvement. Now that we know the results … it all makes sense! (Yah, sure, hindsight is 20-20 … but keep reading.)
By Michaleen Craig
Internet Marketing Strategist
If your job involves Internet Marketing, Conversion Rate Optimization (CRO) will soon become part of your everyday vernacular. SEOmoz predicts that 2010 is the Year of Conversion Rate Optimization, calling it one of the “most under-utilized and highest ROI activities in the marketing department.” MicroArts agrees. Performing CRO benefits all our clients. Not sure…
By Michaleen Craig
Internet Marketing Strategist
Internet Marketing is a broad term. The Internet Marketing business model revolves around the concept of turning users into conversions. In an effort to improve conversions, Internet Marketing companies employ A/B Testing.