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Tag Archives: Emerging Technology

Mobile Marketing: Strong Numbers, Stronger Results

By: Walter Elly, Senior Director; Emerging Technology

There are some new numbers on mobile out from Google that are pretty compelling from a marketing perspective. 1 in 3 cellphone carrying Americans are smart phone owners. That’s nearly 70 million people (up 13% from last quarter). But what are those 70 million doing on their phones and what is the marketing…

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Do You Know What Your Website Looks Like on an iPad?

By Michaleen Craig, Developer

It’s been a year since the initial launch of the iPad and a month since the launch of the iPad 2. The tablet revolution is here and it’s here to stay.

If your website uses Flash (for video, messaging, eye candy) then I hope you’ve thought about what your iPad users are seeing in lieu of…

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Make sure you’re speaking to your “Rainbros”!

By: Geoff Cunningham, Content Specialist

“Did so well at ninja school the instructor didn’t recognize me when I graduated.”

Can you guess what brand is rolling out this type of content on Facebook?

No?

Here’s another taste …

“I’m straight ballin’ – just got rims for my horse-drawn carriage!”

While the above statements sound like the musings of…

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FACEBOOK—WHAT DO YOUR FANS REALLY “LIKE”?


By: Drew Schulthess, Practice Director of Social Media Marketing
Twitter: @drewschulthess

To all Facebook page owners and admins—I ask, what do your fans really “like”? And no, your brand’s page can’t be your answer! Feel like wiping the dust off dated market research and over-priced assumptions? Please don’t! Instead, go-ahead and write down 5 pages you think your fans like…

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Social Search: Google takes a punch from Facebook

By: Walter Elly, Senior Director; Emerging Technology

As discussed previously, Facebook and Google are doing battle with each other over search. Facebook is now on par with Google for monthly visits (as shown in our friendly little graphic here) and has made plenty of headlines as it often now beats Google in terms of driving traffic to sites. Just a…

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MicroArts and Foursquare Day propose panel for SXSW

by Walter Elly
Senior Director of Emerging Technology

South by Southwest (SXSW) is one of the largest music, film and interactive conferences in the world and it takes place every March in Austin, Texas. SXSW is a hot-spot for emerging technology (Foursquare launched there in 2009, for example) and MicroArts has teamed up with Foursquare Day (check out the press…

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