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By Taylor Luke
Senior Designer
The way a person’s eye trails through a layout can be the key to comprehension and retention of the message your company is trying to relay. And when done correctly, it will lead your viewer to follow through on the call-to-action and take the next step with your company or product. Here are five best…
By Blythe Langley
Designer
Be it blue.
Truth, calm, trust, hope, serenity, sadness … what does the color blue mean to you? Blue is one of the most commonly used colors in web design and development, and it will continue to be a hot color throughout 2009. What is it about the color blue that makes it so widely…
By Peter L. Getman, Principal Brand Director
It’s common knowledge that when a brand extension strategy is not sound, it can drastically weaken your brand’s equity when it’s overexploited. “New Coke” and the new Red Bull Cola come to mind as “Classic” cases. Pun intended.
By Peter L. Getman, Principal Brand Director
MicroArts
A brand strategy plan is a simple concept really. It’s the intense alignment of a laser-focused plan.
A brand strategy plan articulates:
The key to GUI design is consistency, consistency, consistency. When thinking about your online branding strategy, consider that users look for things that are familiar to them–something they can count on to perform the same function. They respond to recognizable buttons, hyperlinks, typefaces, icons, and design elements. Through consistency, you provide the user with direction and an easy flow of…
Design your brand’s copy for greater readership. Damn it.
There seems to be endless studies done on what typography viewers “read” more so than other typography. I feel like I’ve read most of them over the 20 years in this brand design agency. I retain most of it, share it with our design team, and direct our brand design work…
To design Brand Websites and Brand Advertisements, leverage the rule of headline-visual combinations into your brand design strategy.
The headline-visual combination in a brand advertisement or a webpage’s primary visual all have the same primary responsibility. That is to pique interest and engage the reader in the subhead line then the body copy culminating at the call to action. Yet…