Blythe Langley
Designer
Make your icons recognizable.
I bet when you look at the three icons above, that three distinct things come to mind in terms of the Internet: home, email and print. These are three examples of universally recognized web icons that can be used in a graphical user interface design within your website. How does something become universally…
By Blythe Langley
Designer
Family resemblance.
Have you heard the phrase “family resemblance”? Think of your brand identity and collateral designs as members of a family. The head of the family is your brand’s graphical manifestation; your logo. Everything that falls below that, such as your letterhead, business card, flyers, and brochures (essentially everything that is embodied as collateral designs…
By Blythe Langley, Designer
White space is our friend.
If I had a nickel for every time I heard the phrase “it looks like we have a little bit of extra space, so why don’t we add …” I would be a rich woman. In reality, people don’t pay me a nickel each time I hear this and, as a…
The key to GUI design is consistency, consistency, consistency. When thinking about your online branding strategy, consider that users look for things that are familiar to them–something they can count on to perform the same function. They respond to recognizable buttons, hyperlinks, typefaces, icons, and design elements. Through consistency, you provide the user with direction and an easy flow of…
