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By: Lindsay Sutton, Internet Marketing Manager
If you haven’t yet tuned into FOX on Tuesday nights you’re missing out. Whether you’re a tween, grandparent, or neurosurgeon, Glee has made quite the name for itself. It’s not just because of the talented young stars, their seriously booming voices and totally cool choreography. It’s because Glee combines both traditional media with social…
By Walter Elly
Senior Director of Internet Marketing
This month we had an interesting date on the calendar – 4/16. With 16 being the square of 4, a certain “bright-eyed” marketer realized that 4/16 could be Foursquare Day. His idea was to make 4/16 a day to celebrate and promote Foursquare- the mobile location sharing application that’s sweeping the globe.…
By Peter Getman
Principal Brand Director
Inbound Marketing is not a passing trend; it is a shift. It is a shift in the way brands communicate because of a permanent shift in the way Americans buy (and buy nearly everything, by the way).
Inbound Marketing is best known as “a style of marketing that focuses on getting found by customers.”…