By Walter Elly
Senior Director of Internet Marketing
There are several ways to add more value to your Internet marketing ROI. You can create demand through services such as search engine marketing and social media marketing. You can also create more value from your existing traffic through services such as conversion rate optimization. And all of these services leave a…
By Michaleen Craig
Internet Marketing Strategist
If your job involves Internet Marketing, Conversion Rate Optimization (CRO) will soon become part of your everyday vernacular. SEOmoz predicts that 2010 is the Year of Conversion Rate Optimization, calling it one of the “most under-utilized and highest ROI activities in the marketing department.” MicroArts agrees. Performing CRO benefits all our clients. Not sure…
By Drew Schulthess
Digital Influence Strategist
Search Advertising is one of the most efficient and surefire ways to get your brand appearing favorably within major search engines. Using search advertising, advertisers, marketers and organizations can target the key search terms and phrases their most-valued prospects, customers and stakeholders look for every day.
By Michaleen Craig
Developer
Inbound Marketing is the new buzz word. What does it mean? I work for a creative agency and even I had to stop to think about this new shift in marketing.
