By Benjamin Ruofff
Copywriting and Social Media Marketing Intern
The other night 28 year old Amarndo Galarraga threw the 21st perfect game in the history of Major League Baseball. Well, almost. In what appeared to be the final out of the game and the conclusion of one of the rarest phenomena in sports, umpire Jim Joyce declared the runner,…
By Walter Elly
Senior Director of Internet Marketing
This month we had an interesting date on the calendar – 4/16. With 16 being the square of 4, a certain “bright-eyed” marketer realized that 4/16 could be Foursquare Day. His idea was to make 4/16 a day to celebrate and promote Foursquare- the mobile location sharing application that’s sweeping the globe.…
By Peter Getman
Principal Brand Director
Inbound Marketing is not a passing trend; it is a shift. It is a shift in the way brands communicate because of a permanent shift in the way Americans buy (and buy nearly everything, by the way).
Inbound Marketing is best known as “a style of marketing that focuses on getting found by customers.”…
By Walter Elly
Senior Director of Internet Marketing
There are several ways to add more value to your Internet marketing ROI. You can create demand through services such as search engine marketing and social media marketing. You can also create more value from your existing traffic through services such as conversion rate optimization. And all of these services leave a…
By Michaleen Craig
Practice Director of Conversion Rate Optimization & Website Strategies
Does your website need more help in converting visitors to something more useful-customers? In a word … YES!
OK, need more information? Let’s start at the beginning.
Conversion Rate Optimization (CRO) is the science and art of creating an experience for a website visitor with the goal of…
By Walter Elly
Senior Director of Internet Marketing
It’s been quite a ride, with predictions, projections and plenty of posts, now 2009 has closed and 2010 is upon us. The flying cars aren’t quite here yet, but iPhones sure are. When you hold one in the palm of your hand it really does feel like you’re living in the future.…
By Michaleen Craig
Internet Marketing Strategist
If your job involves Internet Marketing, Conversion Rate Optimization (CRO) will soon become part of your everyday vernacular. SEOmoz predicts that 2010 is the Year of Conversion Rate Optimization, calling it one of the “most under-utilized and highest ROI activities in the marketing department.” MicroArts agrees. Performing CRO benefits all our clients. Not sure…
