By Peter Getman
Brand Characters are proven successful in becoming the voice of the brand. The Jolly Green Giant, Aflac Duck, Geico Gecko, Michelin Man and Tony the Tiger are several successful examples. Leading with a brand character as the primary medium to deliver the brand’s message pillars requires the character’s personality and the manifestation of this personality to be…
By Peter Getman
It’s really not a phenomenon. It’s human nature. To share that is.
But think about the last time you forwarded a link to a friend, bunch of friends, colleague… your family… Whether it be a You Tube, website URL or even a “story” you heard about a national brand. Perhaps you may social bookmark web pages to…
By Drew Schulthess
Need to convey key brand messages to your target markets and user groups while making your website extremely visible for the search engine terms and concepts driving new business? If the answer is yes, you definitely want to consider executing an SEO press release.
Why SEO Press Releases?
By: Peter Getman, Principal Brand Director
Google results are the dominating manners in which your potential customers feast on your facts, other’s opinions and the media’s hubbub about your brand. Clearly, it’s a powerful brand awareness advantage if your search results placement yields 100% or 1000% more readership than your competition about your brand’s promise of superior value. Not to…
A new Neilsen Study that polled over 26,000 people from all the world confirmed that Word of Mouth is still the number 1 trusted source of adverstising. Coming in third to direct recommendations from consumers and newspapers, was consumer opinions posted online with 68% believing it to be a trusted source of information.
Evangelism: a super strong connection that naturally incites action towards a common purpose. Evangelism is the result of an undivided focus on the customer, and the fervent wish to communicate an IDEA to them. It is not so much a marketing strategy as a frame of mind, and when successful it results in a network of p e o p…
Recently I stumbled across a new 3-D web browsing technology called “Space Time Beta” . Powered by a 3-D interface, this browser enables users to retrieve a visual stack of search engine results and quickly scroll through them with the click of a mouse. As I continued to try out this new engine, one big question came to mind. Is…
