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Devon Dawson
Content Specialist
This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.
Are you finally getting the hang of this whole Influencer Outreach thing? You’ve identified potential Influencers on the web scene? You’ve checked their Klout Score™? You’re confident they’re spreading…
Devon Dawson
Content Specialist
This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.
The quality of what people are saying (and what their disciples say) matters when it comes to finding…
Devon Dawson
Content Specialist
This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.
The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to…
Devon Dawson
Content Specialist
If you’re one of the seven people who haven’t been on the Internet for a decade (and if you are, Welcome Back!), you’re probably a little overwhelmed by what it has become. Stunned by all the websites and the traffic being driven to things that weren’t…
By Peter Getman
Brand Characters are proven successful in becoming the voice of the brand. The Jolly Green Giant, Aflac Duck, Geico Gecko, Michelin Man and Tony the Tiger are several successful examples. Leading with a brand character as the primary medium to deliver the brand’s message pillars requires the character’s personality and the manifestation of this personality to be…
By Peter Getman
It’s really not a phenomenon. It’s human nature. To share that is.
But think about the last time you forwarded a link to a friend, bunch of friends, colleague… your family… Whether it be a You Tube, website URL or even a “story” you heard about a national brand. Perhaps you may social bookmark web pages to…
By Drew Schulthess
Need to convey key brand messages to your target markets and user groups while making your website extremely visible for the search engine terms and concepts driving new business? If the answer is yes, you definitely want to consider executing an SEO press release.
Why SEO Press Releases?