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By Peter Getman
Principal and CEO
Every brand needs an identity. A talking point. Something that distinguishes it from the rest. Do you know what sets you apart from your competitors? What makes you unique and great? Check out this short video where our CEO and brand strategy guru Peter Getman talks about what makes a brand special, and why…
By Peter Getman
Principal and CEO
If you think about it, the primary driver of impactful marketing is capitalizing on how we communicate with one another as human beings. And because that communication system has changed so drastically, it only makes sense that brands must follow suit.
We took a look at the full breath of how social media is…
By Peter Getman
Principal and CEO
If you haven’t yet, then “We’re starting TODAY” is the only right answer.
When was the last time you were compelled to modernize your brand’s marketing? When the World Wide Web was born? Remember your first website? Was it a KILLER website? Probably not … for most brands it took five generations of websites…
By Peter Lee Getman
CEO
It is time for your brand to get emotional.
Consumers are emotional creatures. Their decision to buy one brand over another is more visceral than cerebral. They want to feel like they are making purchasing decisions that align with and better their lives.
So exactly why is it that so many brands are barraging consumer’s…
Happy Friday everyone! Don’t forget to change your clocks this weekend!
This week we featured four game-changing Ubiquity contributors via Twitter:
Peas of Mind. Healthy Branding for Small Fries
Ubiquity. Tag—suddenly you’re not it
Nemo Equipment. Innovation is a pitched battle
Sanuk Footwear. Remember the point of point of purchase
We will be sharing featured Ubiquity brands every Friday…
Happy Friday everyone and have a great Halloween weekend!
This week we featured four game-changing Ubiquity contributors via Twitter:
Dairy Queen. Serving up sweet memories.
ThinkGeek. And the Geek Shall Inherit the Earth.
Junta42: Pitch your niche.
We will be sharing featured Ubiquity brands every Friday so stay tuned by subscribing…
Kudos to Ubiquity contributor, Gary Hirshberg, Founder/CE-Yo of Stonyfield. They just announced their plans to use plant-based packaging for some of their products, a huge step in the creation of sustainable packaging.
Many brands talk about sustainability as part of the position and message. Since the beginning, Stonyfield has proactively sought new ways to further these initiatives. With this announcement,…