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This week we featured five game-changing Ubiquity contributors via Twitter:
Threadless: Design by Community. Community by Design.
Ubiquity: Learning a brands true place in our brains.
Gavin Heaton: From slideshow to center stage.
Sullivan Tire: Building relationships that drive brand loyalty.
Avvo: Let’s Advocate the Truth for a Change.
We will be sharing featured Ubiquity brands every…
Happy Friday everyone!
This week we featured four game-changing Ubiquity contributors via Twitter:
World’s Best Cat Litter™: Buy the Best. Or Smell the Rest. ™
ChacoUSA: Fit for Adventure
OgoSport: Leave a little playroom in your brand
World Series of Poker: Are you all in?
Lemonade: Turning Momentum into a Movement
MicroArts: Own It
We will be sharing featured Ubiquity…
Have you ever bought an item, got caught up in the latest fad, heard about someone who took a small item and turned it into an empire? And then said to yourself, “Wish I had thought of that.”
We were having one of those conversations the other day – about trendy items that we wish we had dreamt up.
Take…
This week we featured four game-changing Ubiquity contributors via Twitter:
Todi: For those who beat their feet.
Bamboo Bottle Company: Products that speak volumes about themselves.
OhMiBod: Make love to Mick Jagger, Bono, Pink? No problem.
Anna Street: ROI: it’s in the customizable bag!
We will be sharing featured Ubiquity brands every Friday so stay tuned by subscribing to our…
The Ubiquity site is live! We are excited to share the first 50+ pages of our book about game-changing brand strategies and big ideas. Over the next few weeks we will be adding many more spreads. Think your brand has a story to tell? Let us know.
We love feedback, so…
By Peter L. Getman
sophisticated man about town
The Holy Grail in brand ubiquity is when your brand name symbolizes an entire market category. Only then can your brand also become a verb.
Xerox it. FedEx it. Google it.
Fax it?
Alexander Bain patented the basis of what would become the fax machine in 1843. During the 1980s, the facsimile…
By Peter Getman
Principal Brand Director
I enjoy picturing our clients’ competitors totally miffed and wondering, “How do I tell my CEO this one?“
That’s what you’re really after, isn’t it? You want to beat the snot out of your competition. And so do we.
It’s this competitive charge, this legal high, that can differentiate a branding agency’s creative.…