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Tag Archives: print advertising

Going Back to the Basics

By Blythe Langley
Designer

Year 2010.
Lately I’ve been on a kick of researching and writing about upcoming trends for 2010 in the design world. At the very least your website design and development should be staying with the game in terms of what is hot and what is not in the design world, but more importantly, why not be…

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Direct mail campaigns, a marketing medium of the past?

By Amanda Gingras
Director of Account Services

In 1970, David Ogilvy published a book, Ogilvy on Advertising. In his book, Ogilvy talks about what a great medium direct mail was for some of his most successful account acquisitions – including his successful acquisition of the Mercedes-Benz account through a direct mail initiative. Ogilvy was an advocate of direct mail and…

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