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Tag Archives: search advertising [PPC]

Birds of a Feather Tweet Together: How to Build Your Tribe

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

Are you finally getting the hang of this whole Influencer Outreach thing? You’ve identified potential Influencers on the web scene? You’ve checked their Klout Score™? You’re confident they’re spreading…

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Validity Over Volume: Find Influencers Saying the Right Things

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The quality of what people are saying (and what their disciples say) matters when it comes to finding…

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Not Just Faces in the Crowd: How to Identify Influencers Who Have Real “Klout”

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to…

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It Takes a Village: Why Influencer Outreach Is Essential to Modern Branding

Devon Dawson
Content Specialist

If you’re one of the seven people who haven’t been on the Internet for a decade (and if you are, Welcome Back!), you’re probably a little overwhelmed by what it has become. Stunned by all the websites and the traffic being driven to things that weren’t…

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Don’t Get PWNed By Quality Score

By Monica Wright
Practice Director of Search Marketing


I recently downloaded an eBook called 21 Secret Truths of High Resolution PPC by ClickEquations. And there was one component that really resonated with me as an Internet marketer: quality scores.

While digging deep into PPC campaigns,…

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Internet Marketing & Social Media Strategy in the Pet Industry

By Peter L. Getman
Principal Brand Director

Is it true, you can’t teach an old dog new tricks?

Although the Pet Industry is going “healthy”, the Pet Industry as a whole is asleep when it comes to Internet Marketing and Social Media Strategy. As I walked the floor of this weekend’s pet show in Chicago I visited with 25 people…

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Search Advertising (PPC) Marketing – 5 Simple Steps for Creating Effective Landing Pages

By Drew Schulthess
Digital Influence Strategist

Search Advertising is one of the most efficient and surefire ways to get your brand appearing favorably within major search engines. Using search advertising, advertisers, marketers and organizations can target the key search terms and phrases their most-valued prospects, customers and stakeholders look for every day.

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