By Monica Wright
Practice Director of Search Marketing
I recently downloaded an eBook called 21 Secret Truths of High Resolution PPC by ClickEquations. And there was one component that really resonated with me as an Internet marketer: quality scores.
While digging deep into PPC campaigns,…
By Peter L. Getman
Principal Brand Director
Is it true, you can’t teach an old dog new tricks?
Although the Pet Industry is going “healthy”, the Pet Industry as a whole is asleep when it comes to Internet Marketing and Social Media Strategy. As I walked the floor of this weekend’s pet show in Chicago I visited with 25 people…
By Drew Schulthess
Digital Influence Strategist
Search Advertising is one of the most efficient and surefire ways to get your brand appearing favorably within major search engines. Using search advertising, advertisers, marketers and organizations can target the key search terms and phrases their most-valued prospects, customers and stakeholders look for every day.
By Drew Schulthess
Digital Influence Strategist
Thinking about driving new visitors and potential leads into your website by hiring a search advertising agency or working with a professional Pay-Per-Click (PPC) service provider? Want to get the best possible return on your investment? Want to maintain and even enhance your brand’s core value proposition(s)? Here are five things you should
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