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Tag Archives: search engine marketing

Birds of a Feather Tweet Together: How to Build Your Tribe

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

Are you finally getting the hang of this whole Influencer Outreach thing? You’ve identified potential Influencers on the web scene? You’ve checked their Klout Score™? You’re confident they’re spreading…

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Validity Over Volume: Find Influencers Saying the Right Things

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The quality of what people are saying (and what their disciples say) matters when it comes to finding…

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Not Just Faces in the Crowd: How to Identify Influencers Who Have Real “Klout”

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to…

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It Takes a Village: Why Influencer Outreach Is Essential to Modern Branding

Devon Dawson
Content Specialist

If you’re one of the seven people who haven’t been on the Internet for a decade (and if you are, Welcome Back!), you’re probably a little overwhelmed by what it has become. Stunned by all the websites and the traffic being driven to things that weren’t…

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Is Your Business Ready to Modernize Your Brand?

By Peter Getman
Principal and CEO

If you haven’t yet, then “We’re starting TODAY” is the only right answer.

When was the last time you were compelled to modernize your brand’s marketing? When the World Wide Web was born? Remember your first website? Was it a KILLER website? Probably not … for most brands it took five generations of websites…

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Social Search: Google takes a punch from Facebook

By: Walter Elly, Senior Director; Emerging Technology

As discussed previously, Facebook and Google are doing battle with each other over search. Facebook is now on par with Google for monthly visits (as shown in our friendly little graphic here) and has made plenty of headlines as it often now beats Google in terms of driving traffic to sites. Just a…

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Don’t Get PWNed By Quality Score

By Monica Wright
Practice Director of Search Marketing


I recently downloaded an eBook called 21 Secret Truths of High Resolution PPC by ClickEquations. And there was one component that really resonated with me as an Internet marketer: quality scores.

While digging deep into PPC campaigns,…

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