By Monica Wright
Practice Director of Search Marketing
I recently downloaded an eBook called 21 Secret Truths of High Resolution PPC by ClickEquations. And there was one component that really resonated with me as an Internet marketer: quality scores.
While digging deep into PPC campaigns,…
By Monica Wright
Practice Director of Search Marketing
A month in and I’m still here. That’s a good sign, right? Because if these guys couldn’t cope with my feisty bossiness passion for search, I think I’d be out on the street.
My job here is to bring clients’ search marketing efforts to a whole new level. Not a small feat…
By Peter L. Getman
Principal Brand Director
Is it true, you can’t teach an old dog new tricks?
Although the Pet Industry is going “healthy”, the Pet Industry as a whole is asleep when it comes to Internet Marketing and Social Media Strategy. As I walked the floor of this weekend’s pet show in Chicago I visited with 25 people…
By Drew Schulthess
Digital Influence Strategist
Search Advertising is one of the most efficient and surefire ways to get your brand appearing favorably within major search engines. Using search advertising, advertisers, marketers and organizations can target the key search terms and phrases their most-valued prospects, customers and stakeholders look for every day.
By Drew Schulthess
Digital Influence Strategist
Thinking about driving new visitors and potential leads into your website by hiring a search advertising agency or working with a professional Pay-Per-Click (PPC) service provider? Want to get the best possible return on your investment? Want to maintain and even enhance your brand’s core value proposition(s)? Here are five things you should
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Gaining links from other sites to help promote your business and improve your SEO is no secret. In fact, some people choose to do this in the form of trading links- which is one of the most widely known, yet unsound, SEO tactics out there. Most overlook the fact that simply adding links doesn’t necessarily add value. It’s even ill…
MicroArts’ approach to search engine optimization (SEO) isn’t about complicated terms or hype about beating the search engines at their game, instead it’s all about good communication. This is because, in the end, search engine optimization techniques are actually just a subset of good online communications techniques.
