By Benjamin Ruofff
Copywriting and Social Media Marketing Intern
The other night 28 year old Amarndo Galarraga threw the 21st perfect game in the history of Major League Baseball. Well, almost. In what appeared to be the final out of the game and the conclusion of one of the rarest phenomena in sports, umpire Jim Joyce declared the runner,…
By Walter Elly
Senior Director of Internet Marketing
This month we had an interesting date on the calendar – 4/16. With 16 being the square of 4, a certain “bright-eyed” marketer realized that 4/16 could be Foursquare Day. His idea was to make 4/16 a day to celebrate and promote Foursquare- the mobile location sharing application that’s sweeping the globe.…
By Benjamin Ruoff
Copywriting Intern
The Super Bowl has always been a big deal for my family. I’m sure that I’m not alone on that either. In fact, it is the only football game throughout the entire season that my mom will watch. Not only does she watch it, but the meal she cooks is based on the…
By Benjamin Ruoff
Copywriting Intern
While new users are spending their time searching Facebook to broaden the number of friends they have, a push has been made to help them. It is not necessarily the technology that is new, but the location of it. On January 13, Facebook relocated their “friend finder” to their home page and reintroduced existing technology…
By Walter Elly
Senior Director of Internet Marketing
It’s been quite a ride, with predictions, projections and plenty of posts, now 2009 has closed and 2010 is upon us. The flying cars aren’t quite here yet, but iPhones sure are. When you hold one in the palm of your hand it really does feel like you’re living in the future.…
Drew Schulthess
Digital Influence Strategist
Tweet – Engage the Blogosphere for Big Brand Awareness – Learn the Three Simple Principles for Success
Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. In simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.…
By Peter Lee Getman
Principal Brand Director
And as a result, brand transparency is the next trend.
This article inspired me to write this blog post. Titled “8 marketing messages we know are all lies”, it is essentially a story about common marketing spins, slants and cooked performance statistics in brand communications. As I read this article, I realize this…
