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Devon Dawson
Content Specialist
You’ve probably heard the hype, right? Smelled the unmistakable scent of Silicon Valley anticipation in the air? The tizzy started at the F8 Developer’s Conference in September, when Facebook® (the social media behemoth with over 800 million active users worldwide––you’ve probably heard of them) announced it was going in a different direction. Co-Founder and CEO Mark…
By: Lindsay Sutton, Internet Marketing Manager
If you haven’t yet tuned into FOX on Tuesday nights you’re missing out. Whether you’re a tween, grandparent, or neurosurgeon, Glee has made quite the name for itself. It’s not just because of the talented young stars, their seriously booming voices and totally cool choreography. It’s because Glee combines both traditional media with social…
By Michaleen Craig
Developer
Those in the know, have often heard that “email is the most cost-effective marketing tool.” That can be true, but only if you know how to effectively leverage email marketing.
Your email campaign is only as strong as your database
Who are you sending to? How did you get their information?
Email marketing stats are directly…
By: Drew Schulthess, Practice Director of Social Media Marketing
Twitter: @drewschulthess
To all Facebook page owners and admins—I ask, what do your fans really “like”? And no, your brand’s page can’t be your answer! Feel like wiping the dust off dated market research and over-priced assumptions? Please don’t! Instead, go-ahead and write down 5 pages you think your fans like…
By Drew Schulthess
Practice Director of Social Media Marketing
Twitter: @drewschulthess
Work day complete. Grab the keys, start the car and you’re driving home. Thoughts of dinner, wife, kids, work, TV, pets or whatever rents your imagination as you approach your humble dwelling. As you make the final approach, something strikes you as out of the ordinary—there are cars lining…
By Benjamin Ruofff
Copywriting and Social Media Marketing Intern
The other night 28 year old Amarndo Galarraga threw the 21st perfect game in the history of Major League Baseball. Well, almost. In what appeared to be the final out of the game and the conclusion of one of the rarest phenomena in sports, umpire Jim Joyce declared the runner,…
By Walter Elly
Senior Director of Internet Marketing
This month we had an interesting date on the calendar – 4/16. With 16 being the square of 4, a certain “bright-eyed” marketer realized that 4/16 could be Foursquare Day. His idea was to make 4/16 a day to celebrate and promote Foursquare- the mobile location sharing application that’s sweeping the globe.…