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Tag Archives: Social media marketing

Birds of a Feather Tweet Together: How to Build Your Tribe

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

Are you finally getting the hang of this whole Influencer Outreach thing? You’ve identified potential Influencers on the web scene? You’ve checked their Klout Score™? You’re confident they’re spreading…

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Validity Over Volume: Find Influencers Saying the Right Things

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The quality of what people are saying (and what their disciples say) matters when it comes to finding…

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Not Just Faces in the Crowd: How to Identify Influencers Who Have Real “Klout”

Devon Dawson
Content Specialist

This post is part of a larger series on the important role Influencer Outreach plays in Modern Branding. For the introduction to the series, please go here.

The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to…

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It Takes a Village: Why Influencer Outreach Is Essential to Modern Branding

Devon Dawson
Content Specialist

If you’re one of the seven people who haven’t been on the Internet for a decade (and if you are, Welcome Back!), you’re probably a little overwhelmed by what it has become. Stunned by all the websites and the traffic being driven to things that weren’t…

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24 Reasons Social Trends Are Driving Leading Brands to Modernize

By Peter Getman
Principal and CEO
If you think about it, the primary driver of impactful marketing is capitalizing on how we communicate with one another as human beings.  And because that communication system has changed so drastically, it only makes sense that brands must follow suit.

We took a look at the full breath of how social media is…

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Is Your Business Ready to Modernize Your Brand?

By Peter Getman
Principal and CEO

If you haven’t yet, then “We’re starting TODAY” is the only right answer.

When was the last time you were compelled to modernize your brand’s marketing? When the World Wide Web was born? Remember your first website? Was it a KILLER website? Probably not … for most brands it took five generations of websites…

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4 Reasons Why Brands Will “Like” the New Facebook®

Devon Dawson
Content Specialist

You’ve probably heard the hype, right? Smelled the unmistakable scent of Silicon Valley anticipation in the air? The tizzy started at the F8 Developer’s Conference in September, when Facebook® (the social media behemoth with over 800 million active users worldwide––you’ve probably heard of them) announced it was going in a different direction. Co-Founder and CEO Mark…

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