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Tag Archives: website strategy and development

Do You Know What Your Website Looks Like on an iPad?

By Michaleen Craig, Developer

It’s been a year since the initial launch of the iPad and a month since the launch of the iPad 2. The tablet revolution is here and it’s here to stay.

If your website uses Flash (for video, messaging, eye candy) then I hope you’ve thought about what your iPad users are seeing in lieu of…

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Going Back to the Basics

By Blythe Langley
Designer

Year 2010.
Lately I’ve been on a kick of researching and writing about upcoming trends for 2010 in the design world. At the very least your website design and development should be staying with the game in terms of what is hot and what is not in the design world, but more importantly, why not be…

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Search Advertising (PPC) Marketing – 5 Simple Steps for Creating Effective Landing Pages

By Drew Schulthess
Digital Influence Strategist

Search Advertising is one of the most efficient and surefire ways to get your brand appearing favorably within major search engines. Using search advertising, advertisers, marketers and organizations can target the key search terms and phrases their most-valued prospects, customers and stakeholders look for every day.

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Webcasting Best Practices

By Michaleen Craig
Developer

Inbound Marketing is the new way to market your brand. Webcasting is key to any online branding experience. Reach your audience via video interviews, online demos, webinars, etc. If you are new to web video marketing, here are some best practices to keep in mind:

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Graphical User Interface (GUI) Design

The key to GUI design is consistency, consistency, consistency. When thinking about your online branding strategy, consider that users look for things that are familiar to them–something they can count on to perform the same function. They respond to recognizable buttons, hyperlinks, typefaces, icons, and design elements. Through consistency, you provide the user with direction and an easy flow of…

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