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Tag Archives: website strategy and development

Going Back to the Basics

By Blythe Langley
Designer

Year 2010.
Lately I’ve been on a kick of researching and writing about upcoming trends for 2010 in the design world. At the very least your website design and development should be staying with the game in terms of what is hot and what is not in the design world, but more importantly, why not be…

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Search Advertising (PPC) Marketing – 5 Simple Steps for Creating Effective Landing Pages

By Drew Schulthess
Digital Influence Strategist

Search Advertising is one of the most efficient and surefire ways to get your brand appearing favorably within major search engines. Using search advertising, advertisers, marketers and organizations can target the key search terms and phrases their most-valued prospects, customers and stakeholders look for every day.

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Webcasting Best Practices

By Michaleen Craig
Developer

Inbound Marketing is the new way to market your brand. Webcasting is key to any online branding experience. Reach your audience via video interviews, online demos, webinars, etc. If you are new to web video marketing, here are some best practices to keep in mind:

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Graphical User Interface (GUI) Design

The key to GUI design is consistency, consistency, consistency. When thinking about your online branding strategy, consider that users look for things that are familiar to them–something they can count on to perform the same function. They respond to recognizable buttons, hyperlinks, typefaces, icons, and design elements. Through consistency, you provide the user with direction and an easy flow of…

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