By Benjamin Ruoff
Copywriting Intern
While new users are spending their time searching Facebook to broaden the number of friends they have, a push has been made to help them. It is not necessarily the technology that is new, but the location of it. On January 13, Facebook relocated their “friend finder” to their home page and reintroduced existing technology that can gather large quantities of friends in a short period of time.
To many users, this seems very new, as it sort of hid in the shadows for a while. The way it works is by showing people you may know, usually friends of your friends. More importantly it uses your contacts from various e-mail and messaging services to seek out those on Facebook you know, but may not be connected with yet.
Now this may not seem applicable to casual Facebook users who mainly use the site as a way to keep in touch with old friends, but to those who use Facebook for socially networking themselves or their business this is a great way to expand. Now that most businesses are creating Facebook pages, usually one in search of fans rather than friends, they are now being reminded that they can utilize their e-mail contact list to generate a larger following on Facebook which in turn keeps a lot more people connected and updated with them.
Regardless of how you use it, the people at Facebook are really making a push to encourage growth among all accounts, personal or business orientated. This only seems to make Facebook a more reliable source in a world that is being transformed by social network technology. Of course there are some lingering questions about the “friend finder”, but the most important ones are about the future. What is next for Facebook? Are they still working on figuring out an even easier way to connect to people you may already know? One thing that is most certainly for sure, Facebook is not done figuring out new ways to stimulate their seemingly endless growth potential.
Have you extended your brand to the world of social media? Contact MicroArts to learn where to begin!