By Blythe Langley
Designer

Welcome to the world of [insert your company name here].
When preparing for your next big tradeshow, be sure to carefully consider the design of your tradeshow materials. The success of getting people interested in and paying attention to your product is directly associated with the ability of your booth itself to invite people in. Your booth needs to be its own world, revolving around your product but also standing out amongst all the other booths available.

The TOTAL experience.
Your booth should be a TOTAL experience for your customers. The way it looks, the way it feels, perhaps even the way it sounds or smells should draw them in and hold them so they become engaged and interested in learning more about your product or service. How? Use colors that set the mood. Whether the mood is hyped-up, soft and comfortable or scientific and intelligent, choose colors that support and present this mood to your customers. You want them to be comfortable in your booth and start to feel the presence and excitement around your product.

Think big!
The most important message at your tradeshow booth should be visible from a good distance. The goal is to draw people in so they come and read more – set the bait in order to lure them there, and then read your supporting messages. Text looks great on screen but if it looks like ants on a wall at the tradeshow, people may just pass it by.

Positioning is everything!
Not only does your information need to be large in size, it also needs to be placed on areas of the tradeshow booth that are easily visible. REMEMBER, your tradeshow booth is an interactive experience, People will be walking through, standing outside and inside, so keep your information around eye level if you don’t want it to get missed. Position the most important information in the places that are most easily seen, where people are most likely to look to first.

Your centerpiece.
Your product or service is your focal point … the most important element. Make sure it is easily visible and digestible for the customers. Be creative in the way you display it. If your product has a demo, consider TV screens displaying the demo or perhaps have a live demonstration. Make sure everything is well lit. Good lighting will help add to the overall atmosphere of your tradeshow booth and help direct people’s attention to the highlights.

Overall look and feel.
Your tradeshow booth design should have a look and feel that supports your brand identity. Incorporate elements from your brand identity that make it easily recognizable and memorable. The more exposure and consistency to your brand, the more people will become familiar with it and recognize it from a distance. Increased brand recognition will draw visitors to your booth and keep them coming back in the following years’ tradeshows!

Make it a lasting experience.
Make sure your tradeshow materials leave your customers with a lasting experience. A great way to create a lasting experience is to provide tradeshow programming and materials such as flyers or t-shirts (or any materials customers can physically take away with them). Most importantly, make sure your booth itself leaves a lasting impression through its tradeshow materials so customers remember the experience, the product and the brand.

Let us help you create a physical world around your brand and your product through your tradeshow programming and materials. Contact us!