By Peter Getman, Principal Branding Director
MicroArts Creative Agency

As a branding agency, perhaps our favorite assignment is to dream up the big idea—the idea that can move the masses to adopt one brand over another.

For me, it’s utterly intoxicating to see this developed idea become the seed of what eventually becomes brand ubiquity. [What’s brand ubiquity?]

Sometime that idea is a campaign theme. Sometimes it’s a go-to-market strategy. And sometimes the big idea is the product itself.

This is the case with the Bamboo Bottle Company brand.

The hip little brand was founded around the idea of creating environmentally friendly, reusable water bottles—clean and safe water bottles that don’t leach chemicals into your drink. And it is quite possibly the best-looking insulated water bottle you’ve ever seen.

Simply put, Bamboo Bottle Company makes a better water bottle—the best reusable water bottle, in fact.  And that’s the only big idea this brand needs right now. 

Our branding agency simply has to seed the brand’s story, straight up—no spin, no magic and no shenanigans.  If we talk about this brand in the most clear and compelling manner possible, the message will resonate tremendous relevance within our target cultures. 

I predict brand ubiquity for Bamboo Bottle Company.  Slam dunk.

I also predict that these unique water bottles will gain the reputation as the Original Bamboo Bottles. Copycats will follow. 

The brand launched August 2010. Follow its ascent on its website and on Facebook. 

If your big idea is the product itself, please tell us all about it.  We’d love to tell its story.