By Peter Getman
Principal Brand Director

Inbound Marketing is not a passing trend; it is a shift. It is a shift in the way brands communicate because of a permanent shift in the way Americans buy (and buy nearly everything, by the way).

Inbound Marketing is best known as “a style of marketing that focuses on getting found by customers.” An estimated $20 billion will be invested in Inbound Marketing in 2010.

The MicroArts Internet Marketing team boasts five highly specialized practices focused exclusively on strategizing and executing Inbound Marketing tactics, each headed by a Practice Director, wunderkind within their domain. The practices include:

• Search Marketing Practice
• Social Media Marketing Practice
• Internet Public Relations Practice
• Conversion Rate Optimization Practice
• Lead Nurturing Practice

We are driven to be a recognized educational leader, helping brands making this shift. What’s more, we’re writing UBIQUITY, an Internet Marketing strategy book.

I am almost done playing the peacock. I promise.

I’m happy to report that our three largest client brands are busy flipping through their 2010 new revenue objectives. I’m eager to hear the results.

I’m excited. Most days, I can barely sleep. … Exactly the way I like to live life.