Evangelism: a super strong connection that naturally incites action towards a common purpose. Evangelism is the result of an undivided focus on the customer, and the fervent wish to communicate an IDEA to them. It is not so much a marketing strategy as a frame of mind, and when successful it results in a network of p e o p l e where the lines of communication are open and everyone is out to improve the world for the sake of OTHERS.

Customer evangelists are people who advertise for your product without (monetary) compensation. They are key for a company’s true success, for they represent satisfied and devoted customers. To evangelize your own product, or create customer evangelists, you must (a) create an idea, (b) differentiate from the market, and (c) construct a model whose base is the customer.

Why is this so important to do today? Web 2.0 mediums and applications enable evangelists to easily create content around your brand and share it with the world in a matter of minutes. Digital Evangelism is where traditional word-of-mouth hits the web running and spreads via the creation of unique content within a highly connected world. It is essential for all online companies to provide the right mix of tools an spaces to capture the energy of brand evangelists. Using tools such as blogs, wikis, and forums as well as creating a presence in existing mediums can help businesses leverage the power of and create digital evangelists for their brand.